Aromatherapy Associates appoints PR agency

The UK cosmetics brand Aromatherapy Associates has appointed PRIME to handle its public relations in Hong Kong.Previously, the brand has not retained a PR agency in Hong Kong but as from 1 March 2016, PRIME will be acting as its press office.Focusing on consumer PR and social media, the agency's remit is to grow brand awareness, interest, trial and purchase in Hong Kong.Georgiann Reigle, vice president of Asia for Aromatherapy Associates said: “PR has served us well in our home country, the UK. I want to replicate some of the consumer PR successes we have achieved there as well as generate some buzz surrounding the brand for the local Hong Kong market,"Reigle said the brand will have a number of new product launches coming on line over the coming year while PR will be integral to educating the media, and in turn the consumer, of its beauty treatments and retail products.Laura Derry Southwood, managing director at PRIME said: “Aromatherapy Associates is a beautiful brand. Steeped in heritage, they have been leaders in their field for over 30 years. Its product portfolio covers the entire beauty spectrum from essentials oils to anti-aging skincare. A much loved brand, the team and I are really looking forward to sharing their story.”