Andrew Knott leaves McDonald's for CMO role

Andrew Knott (pictured) is leaving his role as McDonald’s vice president, media & digital for the Asia Pacific, Middle East and Africa.He is taking up the role of chief marketing officer at National Australia Bank (NAB) where he will be responsible for helping NAB drive greater customer-centricity, increasing customer advocacy for NAB and ensuring this is reflected in the NAB brand.He will start with NAB later this year and will be based in Melbourne. He will report to Gavin Slater, group executive personal banking.At McDonald’s, where Knott worked for three years, he oversaw a greater focus on the customer using analytics and insights, as well as a shift to more digital marketing solutions. Prior to that, Knott was chief digital officer of advertising agency Euro RSCG where he was responsible for driving the digital agenda across social, mobile and content. He has also held senior marketing and digital roles in Australia and Asia with companies including Salesforce.com and Ogilvy.NAB CEO Andrew Thorburn said: “It is exciting to have Knott join NAB from an iconic global brand, but more importantly he brings to us a 20-year track record of delivering for customers, and digital and thought leadership.Knott said: “In an increasingly fragmented world where brands are defined by what customers experience not just by what brands say, NAB’s passion for customers is compelling.”“I’m excited by the opportunity to work with a highly energised and visionary leadership team and one of the best marketing teams in the business to help steward the fantastic NAB brand and ensure it remains continuously relevant for all customers.”Marketing has reached  out to both McDonald’s and NAB for more comments.