AKA Asia bags Sony Mobile and Electronics account

After an open tender in Q4 2016 that saw 28 agencies respond,  AKA Asia has been named agency of record for both Sony Mobile Singapore and Sony Electronics Singapore.Work will commence with Sony Mobile for PR with immediate effect, while scopes for Sony Mobile Social and Sony Electronics PR will kick-start from 1 March.A Sony spokesperson said:  “We received an overwhelming response to our open tender, and after careful review, we shortlisted five agencies. We are looking for an agency with a track record of solid PR expertise, creative communication strategies and digital smarts. We are also looking for an agency partner who can inspire us, and we find AKA’s team to be refreshing, insight driven and bold.”Kate O’Shea, Co-founder of AKA Asia added:  “The opportunity to forge another long-term relationship with a forward-thinking, global brand, is testament to our team’s commitment, focus and creative aptitude.  As an independent agency, we are honoured that Sony Mobile and Sony Electronics have chosen to collaborate with us.”Sony will join AKA Asia’s longstanding portfolio of powerhouse brands that includes the likes of Jetstar Asia, Unilever, Singapore Economic Development Board, Fitness First, DIAGEO, and Costa Coffee.