AirAsia brings on board LINE characters

Low-cost airline AirAsia has unveiled its latest aircraft livery featuring LINE colours and characters such as Brown, James, Cony, Leonard, Sally, Boss, Jessica and Edward. Unlike other aircraft liveries, the LINE aircraft’s interior will also be decked with LINE characters.The Airbus A320 will be servicing AirAsia routes from all across the region spanning over 22 countries.Spencer Lee, head of commercial AirAsia Berhad and EJ Lee, senior vice president of LINE Plus Corporation were present to reveal this aircraft livery to media and bloggers from Malaysia, Thailand and Singapore. Spencer Lee said that AirAsia joined LINE in August this year and thus far has reached 13.4 million followers.“We are excited to further build and extend our partnership with LINE, a world’s leading mobile messaging company that shares our values and vision. LINE has changed the way people use instant messaging with its innovative offerings and at AirAsia, we have been the trailblazers of innovation, especially on the digital front,” said Lee.In celebration of the LINE Livery, AirAsia will be giving all LINE and AirAsia LINE users an exclusive promotion. Bookings made during this promotional period will be rewarded with double BIG Points, its loyalty scheme. A new set of #AirAsiaLINE Stickers are now made available for downloading for AirAsia and LINE fans in Malaysia and Singapore.  AirAsia will also be kicking off with a social media AIRASIA LINE-Lookalike contest where fans will have to submit their lookalike photos that resemble the AirAsia LINE stickers in action. This will be on Instagram.“Communication is always the main feature for LINE. Now we are not only able to communicate with our users within LINE, but through our first LINE aircraft to all AirAsia travellers as well. Our LINE characters are very popular in Malaysia, especially Brown and Cony. Entering an aircraft which is full of LINE elements is making travel more fun and exciting than ever,” added  EJ Lee, senior vice president, LINE Plus Corporation.