AIA Malaysia partners big brands to promote health and vitality

AIA Malaysia has launched AIA Vitality, a health and wellness programme that hopes to provides participants with the knowledge, the tools and the motivation to improve their health. The programme which is collaboration between AIA and Discovery, an insurer headquartered in South Africa, integrates health and wellness benefits with AIA’s life insurance and takaful solutions.The insurance company has also teamed up with 12 partners to offer its AIA Vitality members discounts and rewards in the following areas: gym membership, wearable fitness devices, fitness apparel, healthy food, health screenings and fitness assessments, hotels, airlines and movies. Partners in the programme include AirAsia, Berjaya Hotels and Resorts, BP Healthcare, Emirates, Fitbit, Fitness First, Garmin, Guardian, Marriott, Medklinn, Mongoose Publishing’s Men’s Health & Women’s Health magazines and Reebok.“Since lifestyle choices are responsible for more than 80% of the disease burden and 50% of all deaths worldwide, we really want to help people make healthier choices. AIA Vitality is a game changer for the industry and a win-win for everyone: for our customers, for the entire community, for our partners and for AIA,” Mark Tucker, group chief executive and president of AIA, said.According to Anusha Thavarajah, chief executive officer of AIA Malaysia, the launch is timely amidst declining health trends in Malaysia borne out of poor lifestyle choices.“As the leading provider of medical insurance in Malaysia, AIA has witnessed the steady deterioration of health in our country,” Thavarajah said.