Accenture Interactive crowned Agency of the Year 2018

Over 600 leading agency professionals and guests came together to celebrate and witness Marketing’s 12th edition of the Agency of the Year Awards 2018.Accenture Interactive has long been a familiar name and a force to be reckoned with in multiple industries, but this is the year where the agency shined in the Hong Kong’s marketing scene. After cleaning up at multiple awards shows, Accenture Interactive once again made short work of its competition.Last year at the Agency of the Year Awards, they took home 3 bronzes awards for Production Agency of the Year, Innovative Agency of the Year, Content Marketing Agency of the Year, and 1 gold award for Mobile Marketing Agency of the Year. Yet, this year they took home the Overall Agency of the Year after scoring the highest number of accumulated points across all categories, winning a whopping 4 gold awards, 3 silvers and 2 bronzes.For the full list of winners, click here.Also see some shots from the night:[gallery columns="4" link="file" ids="225720,225721,225724,225728,225730,225729,225731,225732"]Accenture Interactive describes itself as “experience architects”, equal parts creative agency, business consultancy and tech expert. Through connected offerings in design, marketing, content and commerce, it has been serving local and international giants such as adidas, MTR, Vans, P&G and Philips.The team at Accenture had its fingers in a number of sizeable pies last year, but the events it was behind was where it really shined. Most notably, Accenture teamed up with adidas for adidas Sports Base- alongside a slew of other campaigns for the sports brand - which was arguably one of Hong Kong’s premier brand events of the past year. To bring out the brand message, “ Creativity in sports”, it made use of innovative technology to build an experience zone at Central harbourfront.Also, the agency developed a number of fantastic apps, such as a new AR-enabled app for Sky100, and delivered a digital integrated strategy and plan for Vans across 6 APAC markets.