Tourism Malaysia markets to Indian tourists with murals and roadshows

Tourism Malaysia is beefing up its efforts to lure in Indian tourists with roadshows and murals. It has kickstarted several road shows in the city of Chennai, followed by Bengaluru, Hyderabad, Mumbai and Ahmedabad, in partnership with the Malaysian Association of Tour and Travel Agents (MATTA).

This comes alongside Tourism Malaysia creating a mural on display in Chennai from 30 January to 7 February 2023. The campaign that features Miss SHOPhia Go Travel initiated in collaboration with Jagadish Tours which aims to promote Malaysia Packages through mural display advertisement. The main objective is to create awareness of Malaysia and arouse an interest of the public to ensure Malaysia remains stand out on top of the minds among Indians.

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According to Tourism Malaysia, India stands and has been one of the top market sources for Malaysia and has contributed 735,309 (+22.5%) arrivals and RM3.6 billion (+33.4%) tourism expenditure in 2019. Apart from its objective to ensure Malaysia remains to stand out on top of the minds among Indians, the roadshow aims to provide a platform for the industry community to steer the tourism sector to greater heights.

In terms of connectivity, there are currently 169 flights per week from India to Malaysia via Malaysia Airlines, Batik Air (formerly known as Malindo Air), AirAsia, and IndiGo.

“The pandemic has been tremendously challenging for us, but ever since the reopening of our international border in April 2022, I am glad to let you know that we have welcomed more than seven million international tourist arrivals in 2022, said Dato' Zainuddin Abdul Wahab, director general of Tourism Malaysia.

He is optimistic about achieving higher numbers in 2023 which Tourism Malaysia targets to welcome 15.6 million international tourist arrivals with RM47.6 billion in tourism receipts, he added. “Tourism Malaysia is ramping up its marketing efforts globally, including raising Malaysia’s profile in the India market. We do hope this market will continue to play the important role in getting this number."

The campaign that features Miss SHOPhia Go Travel initiated in collaboration with Jagadish Tours which aims to promote Malaysia Packages through mural display advertisement. The main objective is to create awareness of Malaysia and arouse an interest of the public to ensure Malaysia remains stand out on top of the minds among Indians.

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