Spectra Partnership has named Simon Chung as its insights director to drive the next phase of growth in its consumer insights practice Spectra Focus.
Supported by Spectra’s research and analysis team, he leads business development and research delivery for several clients in this newly-created position, including the New World Group, Asahi, Ocean Park, and GP Batteries.
“I am excited to be part of the Spectra team. As a platform, (Spectra) Focus has a unique ability to bring qualitative insights with quantitative relevance, which is ideal as companies are dealing with rapidly changing consumer needs,” he said.
Bringing 15 years of experience in research and insights, including previous roles at Millward Brown, ABN Impact, and Nielsen, Chung has worked with brands such as HSBC, Cathay Pacific, Ferrero, and Carlsberg to support human-centric design and innovation initiatives across these organisations.
Among his past work, he led the transformation of Nielsen’s service offerings for UX and UI testing capabilities in Hong Kong.
“As businesses are transforming for a world that is changing faster than ever, knowing what consumers are doing is not enough – you have to be monitoring why they are doing it. We are excited to bring Simon Chung on board to uncover and deliver (deeper) customer insights,” said Jonathan Magee, co-founder of Spectra and practice lead of Spectra Focus.