Content360 2023
Revolutionising the mobile lifestyle for generations

Revolutionising the mobile lifestyle for generations

share on

This post is sponsored by CSL

As a leading provider of mobile communication services, CSL has always been swift to anticipate disruptive trends and equip Hong Kong with new-age technologies that help shape networks of the future. On top of winning the hearts of customers, CSL has also gained industry-wide recognition on the global stage.

This year, CSL once again won the coveted Gold Campaign Award in the HKMA Awards for Marketing Excellence. Perceived as the “Oscars of marketing”, the accolade acknowledges CSL’s commitment to driving innovative excellence and delivering customer-centric services and solutions.

In addition, CSL was among the “Top 10 5G Global Leaders” named by internationally renowned independent mobile analytics authorities, winning recognition for delivering the widest 5G network coverage and best 5G gaming experience – thanks to its ultra-high speeds and low latency that create a seamless experience for customers. CSL further boasted higher-than-average upload speeds, outperforming itself by 49.9% year-on-year while being voted customers’ favorite mobile network provider by leading local information technology publications.

CSL has set out to break records across the industry while remaining dedicated to creating differentiated mobile communications for customers.

In the race to 5G, often described as the next game changer, CSL became the first network operator to launch true 5G services with differentiated services. Its “csl. 5G – See the World Differently” campaign enabled customers to enjoy multi-angle live broadcasts, 24-bit FLAC lossless streaming music, immersive VR and AR experiences and more.

csl 1 

Heading into the metaverse era, csl’s 5G is poised to be a building block for the next evolution of the Internet. This year, its proprietary 5G AR Lens technology was taken to new heights, integrating with everyone’s favorite boy band MIRROR in the launch of their award-winning “csl. 5G x MIRROR – Experience the World Differently” campaign to create an immersive MIRRORVERSE experience.

csl 2 

Through breakthrough AR technology, customers were able to immerse themselves into a series of groundbreaking augmented experiences, including access to AR-enabled calendars and collectible cards. A traditional billboard has also been transformed into one of the city’s largest virtual MIRROR spectacles to extend the immersive AR reach outdoors.

Year after winning year, CSL sets out to revolutionise the mobile communications industry, creating market-first initiatives to maximise its unrivaled network leadership in the city. Going forward, CSL will continue to deliver best-in-class services and solutions for customers to “Experience the World Differently” across generations.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window