PR Awards 2022 shortlist unveiled: Did you make the cut?

It was a challenging year for communications professionals in 2021, but that didn't stop finalists of MARKETING-INTERACTIVE's PR Awards from stepping up and delivering for their brands and clients across a range of well-executed PR campaigns and initiatives.

Back for its ninth year, the PR Awards returns to discover, recognise, and reward the very best in the PR and communications industry. Entries came in from across Southeast Asia, South Asia and ANZ regions. Out of 42 categories open for entry, this year saw the addition of three new categories: Best Anniversary Campaign, Best Investor Relations Campaign and Best Multicultural Campaign.

The most successful agencies and brands across all relevant categories will be awarded the PR Awards Overall Agency Champion and PR Awards Overall Brand Champion titles respectively.

The regional PR Awards was judged by 35 senior client-side industry experts from around the region. One of the jury members, Derrick Chan, CEO of Sunway Medical Centre Velocity, Southern Region and Singapore said that he was impressed and amazed by so many out of the box ideas in this year’s submission. He added: "Despite a very challenging environment, I am pleasantly surprised by how innovative the various firms have been and how their ideas capture the attention of their target viewers. Creativity is very much alive.”

Meanwhile, Rachel Ho, director, communication and public affairs, Southeast Asia and consumer health Asia Pacific at Johnson & Johnson added: “The teams were quick to pivot and even pushed the creative boundaries to make the campaigns rise above the clutter. The winning campaigns stayed true to the consumer insight and delivered significant, tangible impact that was anchored on brilliant storytelling, creative partnerships and executions, and a diversified media mix.”

Also, admiring the creativity, innovation, and strategic excellence was Jerome Mangahas, head of public relations, foodpanda Philippines who said: “It was truly inspiring to read how these organisations solved these complex puzzles in the new normal, the entries were able to adapt to and rise above the many challenges of the pandemic - from the logistical issues in stakeholder engagements amid strict protocols, all the way to the adverse impact that pandemic has made on our audiences.”

The winners will be announced at a physical gala dinner and celebration in Singapore on 13 May 2022 at Shangri-La Hotel Singapore.

So who made the cut? Our judging panel has selected the following finalists:

1. Best Anniversary Campaign
• AIA Singapore: 90 years strong, AIA Singapore
• All Things Beautiful, BHG Singapore
• Blazing Sapphire - COMCO Southeast Asia’s 5th Anniversary Celebration, COMCO Southeast Asia
• Change is our only constant, Ericsson
• Bisa Bangkit Bersama, Indosat Ooredoo Hutchison
• RedMart Revolutionises 10 Years of Online Grocery Evolution in Singapore, Lazada Singapore
• Celebrating 90 years with you, Prudential Assurance Company Singapore
• Bernhard H. Mayer 150th Anniversary Campaign, QNET

2. Best Campaign Pivot
• foodpanda, Delivering Joy in the Midst of a Pandemic, foodpanda
• Star Awards 2021, Mediacorp
• Icon NOW, Ministry of Foreign Affairs, Kingdom of Thailand
• SCS Zooms to you, Science Centre Singapore
• Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021), Tune Talk
• Hendrick’s Lunar Gin: Singapore Launch, William Grant & Sons Singapore

3. Best Corporate Affairs Strategy
• Buy Now Pay Later - a better form of consumer credit, Apaylater Financials
• Easy online insurance - Stay safe and be protected, FWD Vietnam Life Insurance
• Union of Gojek and Tokopedia to form GoTo - the go to ecosystem for digital daily life, GoTo
• Grab’s Journey to Nasdaq, Grab
• Make Smart Smarter, Hong Kong Productivity Council
• IBPAP Communications Campaign 2021 - Driving Economic Recovery Powering a Digital PH, IT & Business Process Association of the Philippines (IBPAP)

4. Best COVID-19 Related Campaign
• Payment Relief Assistance (PRA), Alliance Bank
• Taking Flight With Data, Expedia Group
• Road to a Better You Campaign, Microsoft Singapore
• Tunggu Sekejap Campaign (Hold on for a Moment Campaign), PETRONAS
• At Our Best Together, RHB Singapore
• Shopee Bayanihan: Vaccination Efforts, Shopee Philippines
• Global Conversations, Singapore Tourism Board
• Havas x Rishi Comedians’ Star Charity, The Rishi Report
• Save Small Businesses, TikTok
• #TuneTalkUntukRakyat, Tune Talk

5. Best Crisis Management Strategy
• EIGER Crisis Communication Management, EIGER
• Huobi Singapore Launch Campaign, Huobi Singapore
• Artistes flouting COVID-19 Safe Management Measures, Mediacorp
• Consumer Protection at Shopee Philippines, Shopee Philippines
• Singapore Food Festival At Home, Singapore Tourism Board (Thailand)

6. Best CSR Communications
• Avon #SpeakOut Art Collective: Beauty Tells the Ugly Story of Domestic Violence, Avon Philippines
• Carousell Recommerce Index (2021 report), Carousell
• Stellar Women Entrepreneurship Academy, Danone Indonesia
• Co-creating a more sustainable future together, FairPrice Group
• Surprisingly Better Christmas, Flora & Fauna
• ID Camp - Indosat Ooredoo Hutchison Digital Camp, Indosat Ooredoo Hutchison
• Recolour The Reef, OPPO
• Building a Greener Singapore, Schneider Electric
• Shopee Kindness Care Package, Shopee Vietnam
• National Stroke Awareness Campaign 2021: Timing Is Everything, Stroke Services Improvement Team

7. Best Employee Engagement / Internal Communications
• SEA Our Difference' Fifth Anniversary Celebration, Amgen
• #OurShotTogether, AstraZeneca
• Grab’s Public Listing: #OneGrabCommunity, Grab
• MSIG for Biodiversity 2021, MSIG Asia
• Leveraging Employees with a Renewed Purpose to Make Extraordinary Happen, NCS
• Energizing You Campaign, Pertamina (Persero)
• Employee Engagement Transformation, RHB Singapore
• #GetMovingChallenge, Sime Darby Oils
• Singtel Group Purpose: Empower Every Generation, Singtel
• Best Employee Engagement / Internal Communications, Telkomsel
• Go the Distance: CHIEF Edition Campaign, UEM Sunrise

8. Best Engagement for a Targeted Community
• Dama Ko Lahi Ko (I Feel My Heritage): A Movement To Celebrate Filipino Culture, Filipino Culture Collective (FCC)
• Easy online insurance - Stay safe and be protected, FWD Vietnam Life Insurance
• #GoGreenYourWay with Power Eco Add-on, Geneco
• Kotex Limited Edition 2021 - Teroka Lokal, Kimberly Clark
• Be Ageless, NTUC Health
• Building a Greener Singapore, Schneider Electric
• Connecting Businesses with Technology, Shopee
• Singapore Food Festival 2021, Singapore Tourism Board
• Gamescom Asia: Bringing the Heart of Gaming to Asia, Singapore Tourism Board, Koelnmesse Singapore
• Don't Let the Grind Get You Down, William Grant & Sons Singapore

9. Best Event-Led PR Campaign
• AIA Live in Singapore, AIA Singapore
• GOOD Meat Launch, Eat Just
• Come Home to Lazada - elevating the online shopping experience with O2O, Lazada Singapore
• Ministry of Law - Singapore Convention Week 2021, Ministry of Law Singapore
• Bersama Bali, Multi Bintang Indonesia
• UNTAME, Science Centre Singapore
• Tokyo Olympics and Paralympics 2020, Singapore Sports Hub
• Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021), Tune Talk
• OMO Dirt for the Green Shield of Vietnam, Unilever Vietnam
• Survive the Night, Viu Singapore

10. Best Insights-Driven PR
• American Express Shop Small, American Express
• Beyond Sugar, AstraZeneca
• Cybersecurity for SMBs: Asia Pacific Businesses Prepare for Digital Defense, Cisco
• Taking Flight With Data, Expedia Group
• Surprisingly Better Christmas, Flora & Fauna
• Decoding the Landscape of PC Gaming in India PC gaming - preferences and perceptions, HP India
• Re-imagining 100, Prudential Singapore
• Use Your RoadSense Campaign, Traffic Police
• Protect Millions Vietnam, VIER PFOTEN International-gemeinnützige Privatstiftung (FOUR PAWS International - non-profit private foundation)
• Streaming Made Sensational, Viu Singapore

11. Best Investor Relations Campaign
• #BlockchainBeyondEducation, 3DCERTS
• Best Investor Relations Campaign (Acquisition), AEM Holdings
• Discover Sailing Asia, Alpha Marine

12. Best Launch / Re-Launch Campaign
• How would your retirement look like when your children grow up?, AIA Singapore
• Beyond Sugar, AstraZeneca
• Southeast Asia Freight: The Road to Growth, DHL
• GOOD Meat Launch, Eat Just
• FWD Big 3 - Early Protection, FWD Vietnam Life Insurance
• #GoGreenYourWay: Launch of Power Eco Add-on, Geneco
• The Even Better Singpass: Every Resident’s Trusted Digital Identity, GovTech
• Play it Forward, Infocomm Media Development Authority (IMDA)
• Unfold Your World, Samsung Electronics Indonesia
• Survive the Night, Viu Singapore

13. Best Media Relations Strategy
• Asia School of Business Media Relations Strategy, Asia School of Business
• Carro drives to unicorn status, Carro
• Grab’s Journey to Nasdaq, Grab
• Decoding the Landscape of PC Gaming in India PC gaming - preferences and perceptions, HP India
• Kotex Limited Edition 2021 - Teroka Lokal, Kimberly Clark
• Dawn of an Era with M1’s New Brand, M1
• Health Connect, Sanofi Philippines
• UNTAME, Science Centre Singapore
• Shopee 11.11 Big Sale, Shopee
• Tokyo Olympics and Paralympics 2020, Singapore Sports Hub

14. Best Multicultural Campaign
• Shopee Celebrates Local, Shopee
• #GetMovingChallenge, Sime Darby Oils
• Tune Talk Hati Negara, Tune Talk
• The Balvenie Presents: The Makers Project, William Grant & Sons

15. Best PR by an In-House Communications Team
• DHL Asia Pacific, DHL
• Shaping GovTech’s Perception - Digital-First to Engage & ‘Re-Connect’, GovTech
• Grab’s Journey to Nasdaq, Grab
• Elevating Marina Bay Sands' multi-dimensional offerings in a new era of hospitality, Marina Bay Sands
• Connecting Businesses with Technology, Shopee
• Shopee Celebrates Local, Shopee

16. Best PR Campaign: B2B
• APRIL2030, APRIL Group
• Southeast Asia Freight: The Road to Growth, DHL
• EVOS X VISA X Mandiri (EVOS Membership Card), EVOS Esports
• Launch of Momento, Nespresso Singapore
• Raise the Oktave - Identity is Security, Okta
• The Data Fitness Programme, Qlik
• Building a Greener Singapore, Schneider Electric
• Connecting Businesses with Technology, Shopee
• Global Conversations, Singapore Tourism Board

17. Best PR Campaign: Banking / Financial Services
• How would your retirement look like when your children grow up?, AIA Singapore
• AIA Singapore: 90 years strong, AIA Singapore
• AIA Live in Singapore, AIA Singapore
• Australian Seniors’: Ageing in the Workforce Report 2021, Australian Seniors Insurance
• Invest Smarter, Endowus
• FWD Big 3 - Early Protection, FWD Vietnam Life Insurance
• Brighter Wellness, Brighter Future For All, Sun Life Malaysia
• The Big 2021 Roar, Tiger Brokers
• XSpring Digital - SiriHub Token ICO, XSpring Digital
• Impact of Pandemic on Protection Survey, Zurich Malaysia

18. Best PR Campaign: Beauty & Wellness
• DrinkAid: Alcohol Wellness Brand Visibility Campaign, DrinkAid
• A Dab to End Negativity, Intelligent Skin Care
• Kiehl's Future Made Better Festival, Kiehl's
• #LiftFromWithin, Merz Aesthetics
• My PITERA Story, Procter & Gamble
• Soneva Soul, Soneva
• Naturals by Watsons PR Campaign, Watsons Philippines

19. Best PR Campaign: eCommerce
• Surprisingly Better Christmas, Flora & Fauna
• Supercharging Lazada’s BIGGEST One-day Sale, Lazada Singapore
• Bernhard H. Mayer 150th Anniversary Campaign, QNET
• Shopee 11.11 Big Sale, Shopee
• Shopee PH’s Supersized Double Day Sales: Captivating Consumers Throughout 2021, Shopee Philippines
• Streaming Made Sensational, Viu Singapore

20. Best PR Campaign: Electronics & Gadgets
• Make Your Green Mark, Acer Malaysia
• The ASUS CreatorXchange, ASUS
• The GFX Suite, Fujifilm
• Recolour The Reef, OPPO
• Bernhard H. Mayer 150th Anniversary Campaign, QNET
• Unfold Your World, Samsung Electronics Indonesia

21. Best PR Campaign: Entertainment
• NURBAYA Musical Series, Indonesia Kaya
• Let's Celebrate 2021, Mediacorp
• Havas x Rishi Comedians’ Star Charity, The Rishi Report
• Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021), Tune Talk
• Survive the Night, Viu Singapore

22. Best PR Campaign: F&B
• Twinnings PH E-Commerce Activation, AB Food & Beverages Phils
• Gourmet South Australia, Government of South Australia - Department for Trade and Investment
• GOOD Meat Launch, Eat Just
• Meat and Livestock Australia (Thailand), Meat and Livestock Australia
• Mission X Yoodo Winner Winner, Mission Dinner, Mission Foods
• The Singapore Egg-sperience: Eggslut Debuts in Singapore, Samlip Singapore
• Subway Rendang: Celebrating Singapore’s National Day, Subway Singapore
• Handcrafted By, William Grant & Sons
• Don't Let the Grind Get You Down, William Grant & Sons Singapore
• Smokey Monkey, William Grant & Sons Singapore

23. Best PR Campaign: Fashion & Apparel
• Avon Invites Everyone to #ComeAsYouAre with First Gender-Free Underwear, Avon Philippines
• Grey Day 2021, New Balance Singapore
• Bernhard H. Mayer 150th Anniversary Campaign, QNET
• The Front Row 2021, The Front Row

24. Best PR Campaign: FMCG
• SGM Eksplor, Danone Indonesia
• Kotex Limited Edition 2021 - Teroka Lokal, Kimberly Clark
• Mission X Yoodo Winner Winner, Mission Dinner, Mission Foods
• OMO - Replacing the beautiful Tet wishes with well-wishes accompanied by real actions, Unilever Vietnam
• OMO Dirt for the Green Shield of Vietnam, Unilever Vietnam

25. Best PR Campaign: Government / Public Services
• Magparehistroka.com (Get Registered): Old Heroes Haunt Young Pinoys Into Voting, Commission on Elections Philippines
• Co-creating Singpass: A Trusted National Digital Identity for Singapore's Residents and Businesses, GovTech
• SME ReachOut – 2021 Fund Fair PLUS, Hong Kong Productivity Council
• Play it Forward, Infocomm Media Development Authority (IMDA)
• Selangor Maritime Gateway: Gateway To A Better Tomorrow, Landasan Lumayan
• Use Your RoadSense Campaign, Traffic Police

26. Best PR Campaign: Healthcare & Pharmaceuticals
• Beyond Sugar, AstraZeneca
• #BeSupercharged with Berocca, Bayer Philippines
• Love is Hard, HIV Prevention is Easy, HAIVN organization, VAAC - Ministry of Health, US CDC, PEPFAR
• Seeing the doctor without leaving home - a timely market introduction of DOC2US’ virtual health advisory, Heydoc International
• Capturing smiles in a virtual world: Invisalign Singapore Survey and Consumer Education Campaign, Invisalign Singapore
• Let's Start Talking About Sex, Reckitt Benckiser
• #GinhawangMentosoothe, Unilab

27. Best PR Campaign: Lifestyle & Travel
• Discover Sailing Asia, Alpha Marine
• Eat, Shop, Play@Chinatown, Chinatown Business Association
• Reigniting the Love for Travel, Expedia Group
• From local mid-tier hotel operator to world-class manager of lifestyle brands, Far East Hospitality
• Kotex Limited Edition 2021 - Teroka Lokal, Kimberly Clark
• Launch of The Unlimited Collection by, Oakwood Oakwood
• Singapore Food Festival At Home, Singapore Tourism Board (Thailand)
• The Front Row 2021, The Front Row

28. Best PR-led Integrated Communications
• What will your retirement look like when your children grow up?, AIA Singapore
• #BeSupercharged with Berocca, Bayer Philippines
• The GFX Suite, Fujifilm
• #GoGreenYourWay with Power Eco Add-on, Geneco
• Bangkit Bersama (Rise Together), GoTo
• Raise the Oktave - Identity is Security, Okta
• Recolour The Reef, OPPO
• Let's Start Talking About Sex, Reckitt Benckiser
• Shopee Celebrates Local, Shopee
• Havas x Rishi Comedians’ Star Charity, The Rishi Report

29. Best Regional PR
• Rebuild Travel, Amadeus
• Grab’s Journey to Nasdaq, Grab
• Raise the Oktave - Identity is Security, Okta
• Bernhard H. Mayer 150th Anniversary Campaign, QNET
• Shopee 11.11 Big Sale, Shopee
• Connecting Businesses with Technology, Shopee
• Planet Possible, The Walt Disney Company
• Glenfiddich Where Next, William Grant & Sons
• World Cucumber Day, William Grant & Sons Singapore

30. Best Use of Advocates
• AIA Live in Singapore, AIA Singapore
• Scared What Scared, AIA Singapore
• #GoGreenYourWay with Power Eco Add-on, Geneco
• Sure Ka Sa Lazada, Lazada Philippines
• #GetMovingChallenge, Sime Darby Oils
• Tokyo Olympics and Paralympics 2020, Singapore Sports Hub

31. Best Use of Celebrities / Influencers
• AIA Live 2021, AIA Group
• Scared What Scared, AIA Singapore
• #GoGreenYourWay with Power Eco Add-on, Geneco
• Like Bread But Better #LBBB, Mission Foods
• MOMO MIA! Influencer Campaign, Pizza Hut
• Napoleon Dynamite Puts His Sweet Skills To Work, SEEK
• Singapore Travel Mentor, Singapore Tourism Board (Thailand)
• Streaming Made Sensational, Viu Singapore

32. Best Use of Content
• Scared What Scared, AIA Singapore
• Global Connectedness Index: Creating Insightful Content for the World, DHL
• Advocating financial literacy to everyday investors, Endowus
• In-house Content leading the way, GovTech
• Song, Sleep, Repeat, International Pharmaceuticals
• The Data Fitness Programme, Qlik
• Let's Start Talking About Sex, Reckitt Benckiser
• Napoleon Dynamite Puts His Sweet Skills To Work, SEEK
• AWAKENING THE SLEEPING GIANT - THE TRICOR STORY: Homegrown Brand Finds Its Voice Through Regional PR Relaunch, Tricor Group
• Streaming Made Sensational, Viu Singapore

33. Best Use of Micro / Niche Influencers
• A Jolly Molly Christmas (Virtual Influencer Rae), CapitaLand Retail Management
• Dear Survivor: The COMCO Southeast's Asia Write to Ignite Blogging Project Season 2, COMCO Southeast Asia
• #GoGreenYourWay with Power Eco Add-on, Geneco
• Grey Day 2021, New Balance Singapore
• Bernhard H. Mayer 150th Anniversary Campaign, QNET
• Total Myra Campaign, UL Skin Sciences
• Streaming Made Sensational, Viu Singapore
• Yoodo Always On, Yoodo

34. Best Use of Social Media
• Scared What Scared, AIA Singapore
• FWD 3 Plank Challenge - Be stronger with FWD, FWD Vietnam Life Insurance
• #GoGreenYourWay with Power Eco Add-on, Geneco
• Reconnecting with Citizens. Reprioritising Tech for Public Good, GovTech
• Kiehl's Future Made Better Festival, Kiehl's
• Building Participant Engagement at the GYSS 2022, National Research Foundation
• Let's Start Talking About Sex, Reckitt Benckiser
• Leveraging the Power of Social to Fuel an Innovative Virtual Experience, SAP
• 1 Million Followers on Instagram, Soneva

35. Best Use of Technology
• A Jolly Molly Christmas (Virtual Influencer Rae), CapitaLand Retail Management
• Kiehl's Future Made Better Festival, Kiehl's
• Building Participant Engagement at the GYSS 2022, National Research Foundation
• Recolour The Reef, OPPO
• Mandiri Festival Properti Indonesia 2021, Rumah123.com
• #GetMovingChallenge, Sime Darby Oils
• The Front Row 2021, The Front Row

36. Best Use of Virtual Platforms (B2B)
• Mandiri Festival Properti Indonesia 2021, Rumah123.com
• #GetMovingChallenge, Sime Darby Oils
• The Front Row 2021, The Front Row
• Ultimate Royale Presented by Twitch, Twitch

37. Best Use of Virtual Platforms (B2C)
• Heineken® 0.0 Dry March, Heineken® Malaysia
• Kiehl's Future Made Better Festival, Kiehl's
• Body and Soul Fair, Mediacorp
• Building Participant Engagement at the GYSS 2022, National Research Foundation
• Mandiri Festival Properti Indonesia 2021, Rumah123.com
• SCS Zooms to you, Science Centre Singapore
• The Front Row 2021, The Front Row
• Havas x Rishi Comedians’ Star Charity, The Rishi Report
• Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021), Tune Talk
• Tune Talk’s First Ever Online Festive Auction, Tune Talk

38. Most Creative PR Stunt
• The GFX Suite, Fujifilm
• Ms. Jigger - A Tasting With A Tale, Kimpton Maa-Lai Bangkok
• Grey Day 2021, New Balance Singapore
• Singapore Food Festival At Home, Singapore Tourism Board (Thailand)
• Subway Rendang: Celebrating Singapore’s National Day, Subway Singapore
• Survive the Night, Viu Singapore
• World Cucumber Day, William Grant & Sons Singapore

39. PR Champion of the Year (Agency)
• Ferdinand L. Bondoy, COMCO Southeast Asia
• Lina Marican, Mutant
• Lars Voedisch, PRecious Communications
• Pranav Rastogi, Redhill
• Eugenie Chan, Suppagood
• Freda Yuin, WhiteLabel PR

40. PR Champion of the Year (Brand)
• Melita Teo, AIA Singapore
• Puneet Pal Singh, Cisco
• Lavinia Rajaram, Expedia Group
• Yik Wai Yi, Microsoft
• Raymond Lew, Sun Life Malaysia

41. PR Team of the Year (Agency)
• COMCO Southeast Asia
• Hill+Knowlton Strategies Indonesia
• Mutant
• Ogilvy Singapore
• PRecious Communications
• Rantau Golin
• RICE Communications
• Spark It Philippines
• Truth Communications
• WhiteLabel PR

42. PR Team of the Year (Brand)
• Danone Indonesia
• DHL
• QNET
• Shopee
• The Apurva Kempinski Bali

For gala packages, speak to our project managers for more info:

Czarina Solomon

Head, Project Management
Tel: +65 6423 0329 ext 231
Mobile: +65 8112 6351

Email: czarinas@marketing-interactive.com

Adrian Ray

Project Manager
Tel: +65 6216 0570
Whatsapp: +65 8319 2998

Email: adrianr@marketing-interactive.com