Tencent-backed Futu Securities has launched an online and offline campaign, highlighting the features of its Futubull stock trading app.
The campaign includes two online videos posted to Facebook and YouTube that pitch the convenience of Futubull. Functions the ads praise include the ability for investors to trade stocks, ETFs, options, warrants, callable bull/bear contracts, IPOs, and make margin trades and short sells.
A major factor of efficient trading is speed, so the ads put a big focus on that aspect, including the fact that creating an account through the app is extremely quick and using it to place an order to buy or sell a stock can happen as fast as 0.0037 seconds.
Futu Securities has also launched OOH ads to further reach potential customers, including in the paid area of Central station, and on an outdoor screen in Central itself.
The campaign was created by Hong Kong-based agency Omakase. Joe Wong, the agency's managing partner, explained his team's thought process saying, "We not only produce content for clients, but also do content planning and contentainment to further engage potential customers."
Currently, Omakase's clients are based mainly within four industries, namely F&B, hospitality, banking and finance, and sports. Wong has said in 2020 that the agency plans to launch a branding and marketing campaign for Guangzhou-based developer KWG Property, including the launch of a boutique hotel.
Wong further explained the agency's current challenge to hit audience sweet spots, seeing as they are split across the border: "The agency aims to cater to the needs from brands who are looking for a comprehensive campaign suitable for both Hong Kong and China. The markets are very different from each other, so we hope to offer solutions to companies who are looking to expand business in both places. I can see there is a mismtach between campaigns in both places, that's why we need talents from different backgrounds to create truly integrated offerings."
Asked the plans in the upcoming months, Wong said Omakase was planning to expand to Germany as he learned that some German companies had hoped to enter the Greater China market.
"We hope to be the partner agency of foreign companies who are looking for opportunities in China. As I have built up a network in China through previous positions across international agencies, I am confident that the expertise can help create a comprehensive approach for different markets," Wong added.