MARKies Awards Singapore 2020 shortlist announced

The long wait is finally over! We are excited to announce this year’s finalists for the MARKies Awards. The MARKies are back for the fourth year to recognise and reward the most innovative, creative and effective campaigns spanning Singapore’s entire marketing services industry.

The awards were judged by an independent panel of 35 client-side marketers. One of our judges, Mark Khoo, digital marketing and eCommerce director, Resorts World Sentosa, Singapore commented that the agencies have high potential this year and it was encouraging to see the caliber of up and coming talents in this new decade. Meanwhile, Johnny Tan, country manager, HEINEKEN Asia Pacific Beverages added that the agencies showcased “colourful pantone to attract, engage and excite its target audience”.

Also weighing in on the entries was Maurice Tan, deputy chief executive officer, Health Promotion Board (HPB), who said the entries he assessed, demonstrated “breakthrough creative works that deliver impact for the brands and businesses".

Overall, this year's MARKies had 31 refreshed categories available for entry across two main segments - Creative Ideas and Media Usage. The agency that wins across these two segments will receive the grand title of Overall Creative Ideas MARKie and Overall Media Usage MARKie.

So who made the cut for Marketing magazine’s MARKies Awards 2020? Let’s take a look.

Most Creative - Communications / Public Relations
• Archetype Agency - Through Different Eyes
• BLKJ - Plan Like a Woman, Plan for the Long Run
• DDB Group Singapore - Shang Xia Singapore Brand Launch
• DDB Group Singapore - Spark the Next
• GOODSTUPH - GOMO RAPOLOGY
• Mashwire - POKKA Houjicha - A Toast to the Small Things
• PUB, Singapore’s National Water Agency - PUB presents Kinship, a Hari Raya Film
• Publicis Singapore - Don’t Uncle, Be Hunkle!
• WE Communications - Abbott Ensure: Stand4Strength Challenge
• Wunderman Thompson Singapore - Recasting Singapore's Colonial History

Most Creative - Content Marketing
• DDB Group Singapore - Adapt and Grow - Brand Hijack
• DDB Group Singapore - Merdeka Generation Package
• DDB Group Singapore - PUB presents Kinship, a Hari Raya Film
• DDB Group Singapore - Spark the Next
• Digimagic Communications - BALIKSG – Reflections of Singapore• 
• Mashwire - Strongbow Mixology, Cocktails for Every Moment
• Publicis Singapore - Captain Sleep
• Reservoir World - Tailored for You
• VMLY&R - Record Breaking Fuel
• VMLY&R - The Great Singapore Replay - Season 2

Most Creative - Customer Engagement
• Click2View - Look Forward to Home
• DDB Group Singapore - PUB presents Kinship, a Hari Raya Film
• GERMS - UOB Lady’s Card 30 Years Campaign
• Mashwire - POKKA Houjicha - A Toast to the Small Things
• Mashwire - Strongbow Mixology, Cocktails for Every Moment
• Meet Isaac - Starbucks Rewards - Celebrating 1,000,000 Moments and More
• Publicis Singapore - Don't Uncle, Be Hunkle!
• TBWA\Singapore - Always On, Always Hungry
• Touch PR & Events - KidZania’s SpookyTown 2 : The Masquerade Hunt
• Wunderman Thompson Singapore - Recasting Singapore's Colonial History

Most Creative - Digital
• DDB Group Singapore - Adapt and Grow - Brand Hijack
• GERMS - KrisFlyer UOB - Travel makes you richer
• GERMS - UOB Spend and Get Promotion 2019
• Hashtag Interactive - #InspireGoodSG
• Mashwire - POKKA Houjicha - A Toast to the Small Things
• Ogilvy Singapore - Fly Once. Fly Always
• Tribal Worldwide - Happy Haul-idays
• Universal McCann Singapore - Pokemon GO Safari Zone
• Untamed Collective - OUT OF _________ IDEAS?
• Water's Edge - CNY Festive Joy

Most Creative – Event
• DDB Group Singapore - Glow the Future
• DDB Group Singapore - Spark the Next
• George P. Johnson Singapore - AWS Summit Singapore 2019
• George P. Johnson Singapore - Go Beyond 2019 General Managers Summit and BMSC 2019 Conference
• GERMS - UOB Cards x Grab Partnership Launch
• GOVT Singapore - Tiger Roar: Yuki Edition
• motion - the creative influence - Hilton 100 - The Next 100 Years Party
• Pernickety Events - HSBC Jade Enrich List Launch Event
• Pernickety Events - HSBC Jade Future Green Event
• VMLY&R - The Great Singapore Replay - Season 2

Most Creative – Experiential
• And So Forth - Valhalla and the Chambers of Asgard
• BLKJ - Yellow Converter
• Clear Channel Singapore and Havas Media Singapore - Halloween Horror Nights 9
• DDB Group Singapore - Glow the Future
• Digimagic Communications - BALIKSG – Reflections of Singapore
• Golin Singapore and Jack Morton Worldwide - Be #TrueToPleasure at the #MagnumPleasureGarden with the All-New Magnum Macadamia Salted Caramel
• Kult Studio & Gallery - Leica Playground 2019
• Mashwire - Strongbow Mixology, Cocktails for Every Moment
• Publicis Singapore - National Steps Challenge Season 5 - The Human Tetris Showdown
• VMLY&R - The Great Singapore Replay - Season 2

Most Creative - Government Sector / Non-Profit Marketing
• Blue3Asia - 15 Shorts
• DDB Group Singapore - Merdeka Generation Package
• DDB Group Singapore - PUB presents Kinship, a Hari Raya Film
• DDB Group Singapore - Spark the Next
• Digimagic Communications - BALIKSG – Reflections of Singapore
• Publicis Singapore - Captain Sleep
• Publicis Singapore - Don't Uncle, Be Hunkle!
• Wunderman Thompson Singapore - Designed for Life
• Wunderman Thompson Singapore - Recasting Singapore's Colonial History
• Xodbox - A Royal Deepavali Celebration

Most Creative - Integrated Media
• BlackBlue Media Group - I Can Be an Influencer 2019
• DDB Group Singapore - Merdeka Generation Package
• DDB Group Singapore - Spark the Next
• GERMS - UOB Mighty Launch
• GOVT Singapore - OCBC Financial Wellness Index
• Hashmeta - Living with Bosch
• Tribal Worldwide - Happy Haul-idays
• VMLY&R - Record Breaking Fuel
• VMLY&R - The Great Singapore Replay - Season 2
• Water's Edge - “Leave Nothing to Chance” (AIA Power Critical Cover)

Most Creative - Launch / Re-Launch
• BLKJ - Escape the Ordinary
• BLKJ - Hello Change
• DDB Group Singapore - Adapt and Grow - Fantastic Candidates
• DDB Group Singapore - Merdeka Generation Package
• DDB Group Singapore - Spark the Next
• Golin Singapore and Jack Morton Worldwide - Be #TrueToPleasure at the #MagnumPleasureGarden with the All-New Magnum Macadamia Salted Caramel
• McCann Worldgroup Singapore - Life’s smoother when you tap & go™ with Mastercard®
• MOI - Collect Coverage as You Go
• Water's Edge - “Leave Nothing to Chance” (AIA Power Critical Cover)
• Wunderman Thompson Singapore - Recasting Singapore's Colonial History

Most Creative - Out-of-Home
• 3ad Group - Wildlife Reserves Singapore Parkhopper
• Clear Channel Singapore and OMD SIngapore - McDonald's Hershey's McFlurry
• DDB Group Singapore - Adapt and Grow - Brand Hijack
• DDB Group Singapore - Merdeka Generation Package
• DDB Group Singapore - Spark the Next
• McCann Worldgroup Singapore - Life’s smoother when you tap & go™ with Mastercard®
• Publicis Singapore - National Steps Challenge Season 5 - The Human Tetris Showdown
• Wunderman Thompson Singapore - Recasting Singapore's Colonial History

Most Creative - Print
• DDB Group Singapore - Merdeka Generation Package
• DDB Group Singapore - Signature Indexed Universal Life Print Ads 2019
• GOVT Singapore - OCBC Financial Wellness Index
• Water's Edge - Fullerton SGD Heritage Series

Most Creative - Social Media
• Asia PR Werkz - Emway Singapore – Toypedia SG and @thetoyraterchannel
• BBH Asia Pacific - Only True Fans Get it - Football
• DDB Group Singapore - Adapt and Grow - Brand Hijack
• DDB Group Singapore - PUB presents Kinship, a Hari Raya Film
• GERMS - The FAB Intern
• Jack Morton Worldwide - 7 Super Heroes, 7 Super Influencers and 1 Super Party
• Section - lyfFunan: A Truly Social Launch
• TBWA\Singapore - Always On, Always Hungry
• TBWA\Singapore, PHD Singapore - Seattle Sounds Even Better Now
• Water's Edge - “Leave Nothing to Chance” (AIA Power Critical Cover)

Most Creative - Specific Audience
• ADK Singapore - #HafandHaf
• BBH Asia Pacific - Only True Fans Get it - Football
• DDB Group Singapore - Merdeka Generation Package
• GERMS - KrisFlyer UOB - Travel makes you richer
• GOVT Singapore - OCBC Mighty Savers
• MOI - Collect Coverage as You Go
• Publicis Singapore - Don't Uncle, Be Hunkle!
• Section - The Death Stranding Mystery Launch
• TBWA\Singapore - Helping Suicidal Youths Find #HopeThroughTheNight
• Water's Edge - Fullerton SGD Heritage Series

Most Creative - Sports / Esports Marketing
• BBH Asia Pacific - Only True Fans Get it - Football
• BLKJ - Plan Like a Woman, Plan for the Long Run
• DIFY - ONE Esports Dota 2 World Pro Invitational Singapore
• VMLY&R - Record Breaking Fuel

Most Creative - TV / Video Advertising
• ADK Singapore - #HafandHaf
• DDB Group Singapore - Adapt and Grow - Fantastic Candidates
• DDB Group Singapore - PUB presents Kinship, a Hari Raya Film
• DDB Group Singapore - Spark the Next
• GOVT Singapore - The Day Before
• Wunderman Thompson Singapore - Designed for Life
• Xodbox - A Royal Deepavali Celebration

Most Effective Use - Apps / Mobile
• Carousell - WSG X Carousell Job Applications campaign
• Digimagic Communications - BALIKSG – Reflections of Singapore
• FALCON Agency - HBOGo Audience Engagement Engine
• GERMS - UOB Mighty Launch
• Infinity Core - Yale Smart Shop #takeiteasy Activation Campaign
• Section - Play Your Way for #25YearsOfPlay

Most Effective Use - Consumer Insights and Market Research
• FALCON Agency - HBOGo Audience Engagement Engine
• GOODSTUPH - SingtelReadyRoam Instant Relief Campaign
• Isentia - Because Wildlife Matters [ACRES CNY Zodiac Campaign]
• Publicis Singapore - Captain Sleep
• W Communications - AirAsia Holiday Quickies

Most Effective Use - Content
• Asia PR Werkz - #FinestLiving
• Asia PR Werkz - Emway Singapore – Toypedia SG and @thetoyraterchannel
• BBC StoryWorks - Good Enough Will Never Change the World
• FALCON Agency - HBOGo Audience Engagement Engine
• GOODSTUPH - GOMO RAPOLOGY
• Havas Media - It’s Worth The Click
• OMD Singapore - MBS Japan Summer Content Partnership 2019
• OOm - Improving Mandarin Self Storage's Online Visibility through Content Synchronization
• Publicis Singapore - Captain Sleep
• Universal McCann Singapore - Are You Ready for your Close Up? #WearConfidence (Estee Lauder Double Wear Repromote Campaign)

Most Effective Use – Digital
• Amobee Asia / OMD Singapore - Winning Over Millennials with GOMO
• BBC StoryWorks - Good Enough Will Never Change the World
• GERMS - UOB Cards x Grab Partnership Launch
• iProspect - Personalisation at scale
• iProspect - Shisiedo Online to Offline Impact Analysis
• MediaOne Business Group - Supermec SEO Campaign
• Meet Isaac - Starbucks Rewards - Celebrating 1,000,000 Moments and More
• OC Digital - Miele Generation 7000 Launch
• OOm - Digital Infestation: Rentokil's Creative Ways of Online Marketing with Positive Impact on Conversion
• REBL/TJT - I CREATE

Most Effective Use – Events
• Clear Channel Singapore - The Ideas Seminar
• DSTNCT - Get the Glow with AIA Singapore
• GERMS - UOB Cards x Grab Partnership Launch
• GOVT Singapore - Tiger Roar: Yuki Edition
• Iris Worldwide - Getting Singapore to All Hail Pats!
• Pernickety Events - HSBC Jade Enrich List Launch Event
• Rebel & Soul, for Quintessentially - Glenfiddich Global Grand Cru Launch
• The Merry Men Works - Klook Travel Fest
• The Teeth - Tiger Crystal | Crystal Cold Ice Party
• W Communications - Moët Grand Day

Most Effective Use – Experiential
• BLKJ - Yellow Converter
• Axis Group Asia - G-SHOCK SKATE BATTLE
• Golin Singapore and Jack Morton Worldwide - Be #TrueToPleasure at the #MagnumPleasureGarden with the All-New Magnum Macadamia Salted Caramel
• Hashtag Interactive - Maybank #InspireGoodSG
• Publicis Singapore - National Steps Challenge Season 5 - The Human Tetris Showdown
• The Teeth - Tiger Crystal | Crystal Cold Ice Party
• Weber Shandwick Singapore - ION Orchard's 10th Anniversary Celebrations - A Decade of Wonders

Most Effective Use - Government Sector / Non-Profit Marketing
• Carousell - WSG X Carousell Job Applications campaign
• Impossible Marketing (Group Of Companies) - Giving.sg Donation 2019
• Isentia - Because Wildlife Matters [ACRES CNY Zodiac Campaign]
• McCann Worldgroup Singapore - Beyond the Label
• Metia Group - IP Week @ SG 2019 Demand Generation Campaign
• Publicis Singapore - Don't Uncle, Be Hunkle!
• Viddsee - Add A New Story
• Viddsee - Project RED
• Wavemaker Singapore - THE #CITYOFGOOD AWAKENS

Most Effective Use - Integrated Media
• Carat Media Services Singapore - Tap & go™ with Mastercard®
• GERMS - UOB Cards x Grab Partnership Launch
• GOVT Singapore - OCBC Mighty Savers
• Hashmeta - Living with Bosch
• Initiative Singapore - See Past the Screen
• Iris Worldwide - Getting Singapore to All Hail Pats!
• Iris Worldwide - Love Sells: A Most Unusual Valentines
• McCann Worldgroup Singapore -Beyond the Label
• MediaCom Singapore - Giving Week
• The Media Shop Group - #makanmatch

Most Effective Use - Launch / Re-Launch
• BLKJ - Escape the Ordinary
• Carat Media Services Singapore - Tap & go™ with Mastercard®
• FALCON Agency - HBOGo Audience Engagement Engine
• GERMS - UOB Lady’s Card 30 Years Campaign
• Golin Singapore and Jack Morton Worldwide - Be #TrueToPleasure at the #MagnumPleasureGarden with the All-New Magnum Macadamia Salted Caramel
• GOODSTUPH - SingtelReadyRoam Instant Relief Campaign
• GOVT Singapore - Tiger Roar: Yuki Edition
• Havas Media - It’s Worth The Click
• Initiative Singapore - See Past the Screen
• OMD Singapore - MBS BigNightOut 2019
• The Teeth - Tiger Crystal | Crystal Cold Ice Party

Most Effective Use - Loyalty & CRM
• Design Prodigy - Net Promoter Score Automation
• FALCON Agency - HBOGo Audience Engagement Engine
• GERMS - UOB Spend and Get Promotion 2019
• Meet Isaac - Starbucks Rewards - Celebrating 1,000,000 Moments and More

Most Effective Use - Out-of-Home
• Carat Media Services Singapore - Tap & go™ with Mastercard®
• Clear Channel Singapore, CNS Connections, Dentsu X - Marvel Studios’ Avengers: Endgame
• Digimagic Communications - BALIKSG – Reflections of Singapore
• OMD Singapore - A Life-Sized Christmas Advent Calendar Sticker Wall by MBS
• PHAR Partnerships & Queen Consulting Group - Klook Branding Campaign
• Publicis Singapore - National Steps Challenge Season 5 - The Human Tetris Showdown
• The Media Shop Group - Jollibee Chickenjoy “Crispylicious”

Most Effective Use - Programmatic Marketing
• Amobee Asia / OMD Singapore - Increasing GOMO Conversions With Programmatic Marketing
• Design Prodigy - SAP APJ Intelligent Lead Scoring and Programmatic Optimisation
• FALCON Agency - HBOGo Audience Engagement Engine
• LEWIS - Programmatic Media Buying On Social - Driving Quality Leads & Business Conversion
• Mindshare Singapore - Fly Once. Fly Always
• Xaxis and Mindshare Singapore - Customising Business Outcomes through AI

Most Effective Use - Social Media
• FALCON Agency - HBOGo Audience Engagement Engine
• Iris Worldwide - Getting Singapore to All Hail Pats!
• Iris Worldwide - Love Sells: A Most Unusual Valentines
• Jack Morton Worldwide - 7 Super Heroes, 7 Influencers and 1 Super Party
• Meet Isaac - Starbucks Rewards - Celebrating 1,000,000 Moments and More
• PHD Singapore / TBWA Singapore - Seattle Sounds Better with Singapore Airlines
• REBL/TJT - I CREATE
• Section - Play Your Way for #25YearsOfPlay
• Section - The Death Stranding Mystery Launch
• TMRW - Better Than The Sun

Most Effective Use - Specific Audience
• FALCON Agency - HBOGo Audience Engagement Engine
• GOODSTUPH - SingtelReadyRoam Instant Relief Campaign
• GOVT Singapore - OCBC Mighty Savers
• Iris Worldwide - Love Sells: A Most Unusual Valentines• 
• McCann Worldgroup Singapore - Sharity Youth Outreach
• PHAR Partnerships & Queen Consulting Group - Klook Branding Campaign
• Publicis Singapore - Captain Sleep
• Publicis Singapore - Don't Uncle, Be Hunkle!
• The Teeth - Tiger Crystal | Crystal Cold Ice Party
• WE Communications - Abbott Ensure: Stand4Strength Challenge

Most Effective Use - Sports / Esports Marketing
• BBH Asia Pacific - Only True Fans Get it - Football
• BLKJ - Plan Like a Woman, Plan for the Long Run
• DIFY - ONE Esports Dota 2 World Pro Invitational Singapore
• Eysy Digital - *SCAPEesports: EXP2019 Summer Camps

Most Effective Use - TV / Video Advertising
• GOVT Singapore - The Day Before
• Mediatropy Digital Agency - A Promise that Transcends Time
• OOm - More Deals at Harvey Norman: Establishing Brand Recall And Awareness through TrueView Video Ads
• TGH Collective - CIMB BusinessGo Refresh
• TMRW - Better Than The Sun