Marketing Events Awards 2021 shortlist unveiled

It's been a turbulent year for event marketers, but that didn't stop finalists at this year's Marketing Event Awards 2021, who have gone above and beyond this year with successful and innovative event campaigns and execution.  

Back for its ninth year, the Marketing Events Awards is ready to discover, recognise and reward the very best in event marketing and production across South Asia, Southeast Asia and ANZ regions. Out of 40 categories open for entry, this year saw the addition of six new categories: Best B2B Brand Experience, Best B2C Brand Experience, Best Consumer Event: Health and Wellness, Best Event Response to COVID-19, Best Pop-Up Experience/Environment and Best PR-Led Event Campaign.

The most successful agencies and marketers across all relevant categories will be awarded the Event Agency of the Year 2021 and Event Marketer of the Year 2021.

The awards were judged by an independent panel of 28 client-side marketers. One of the jury members, Emmanuel Lee Esguerra, CMO of CIMB Bank Philippines, said: "This year’s entries from the Marketing Events Awards reflect how marketing practitioners have quickly evolved to address the change in everyone’s daily lives and how the market consumes products and engages with brands. It is inspiring to see a number of very creative executions across the region”.

Similarly, jury member Annee Koh, head of marketing, A.W Faber-Castell (Malaysia) also saw many innovative programs and how companies have successfully pivoted digitally during the pandemic. According to Koh, it was not just about the deployment of technologies but also how the brands humanised the digital experience putting their consumers as its core.

Additionally, jury member Mini Sood Banerjee, assistant director and head of marketing, Innisfree, said that it was an amazing experience to judge some of the finest work and campaigns this year. "Many of the entries demonstrated great insight and very well-constructed arguments. Needless to add, almost all the creative solutions were fresh. COVID-19 has taught us many things but the biggest takeaway is that digital has made the world look and feel small," Banerjee added.

So who made the cut? Our judging panel has selected the following finalists:

1. Best B2B Brand Experience
• Amazon, Amazon Summit Asean Online 2021
• Asia Pacific Breweries (Singapore), Edelweiss Trade Launch
• BioHorizons, Katara Dental Smile Rewards
• Eastern Communications, Upholding High Touch: Eastern Communications’ Link VIP Club Loyalty Events
• Johnson & Johnson, Acuvue Define Fresh Collection Trade Launch

2. Best B2B Event: Conferences / Meetings / Seminars
• Bridge Mobile, Bridge Alliance CXO Digital Forum
• Eastern Communications, E-Huddle: Championing Digital Transformation amid the Pandemic
• Fit Summit, Fit Summit
• LOUPE Singapore, Lions Home For The Elders 40th Anniversary Book Launch
• PCMA, Convening Leaders 2021

3. Best B2C Brand Experience
• INK Marketing, Pediasure Plain Flavour with 0% Sucrose Launch
• INK Marketing, Carlsberg CNY 2021 Year of the Ox
• Porsche, #Driving Tomorrow Exhibition
• Taylor’s University, Taylor's Future Movement x Sneakerlah
• The Edrington Group, The Macallan Experience

4. Best Business Event
• DBS Bank, Master Blaster Unplugged
• Ericsson, MOAI's Got Talent
• Kenanga Investment Bank, #GreenAtHome
• Kenanga Investment Bank, Celebrating The Kenanga Culture
• LOUPE Singapore, Lions Home For The Elders 40th Anniversary Book Launch
• Medtronic, KOM 2022
• Standard Chartered Bank, Recognition Awards 2020

5. Best Community Event
• Central Singapore CDC, The Purple Parade 2020
• Community Chest, Heartstrings 2021
• HP India Sales, HP Indigo - Project Smile
• Nestlé Indonesia, Kampung Tangguh BATITA
• Nestlé Indonesia, DANCOW Siap Sekolah
• Ocean Purpose Project, Ocean Purpose Festival India Covid-19 Relief Fundraiser
• Paperspace, The Office, Disrupted

6. Best Consumer Event: Arts & Entertainment
• CapitaLand, #HelloIAm
• OCBC, BOS, Dale Chihuly: Glass in Bloom
• UltraSuperNew, FutureSpace-“Anepicjourneyintothemetaverse”

7. Best Consumer Event: Esports
• ASUSTek Computer, ROG Masters Asia Pacific 2021
• Etika Holdings, PUBG Mobile Dew Challenge
• EVOS Esports, EVOS Fams Cup
• FIGHT Digital, FIGHT Campus League
• Hutchison 3 Indonesia, H3RO E-SPORTS TOURNAMENT
• Porsche, Asia Pacific Forza Cup

8. Best Consumer Event: Product & Launch / Re-Launch
• Diesel, Diesel | Pronounce: Launch Experience
• FWD Vietnam Life Insurance, FWD Music Tour 2020
• Unilever Singapore, Magnum Mini Matcha World

9. Best Consumer Event: Sports & Fitness
• Community Chest, Heartstrings 2021
• Football Association of Singapore, eSingapore Premier League
• Lazada Indonesia, Lazada Cyber Combat

10. Best Content Creation for a Virtual Event
• Daniel Boey Creatives, The Front Row
• CapitaLand, #HelloIAm
• Shiseido, Ultimune 3.0 Launch #ShiseidoPowerIsYou
• Hongkong and Shanghai Banking Corporation, HSBC Hex-Live
• HP Inc. Malaysia, For Every Dream in the Making – Spectre x360 14 Media and Consumer Launch
• Nestlé Indonesia - Wyeth Nutrition, SPACE SCIENCE CAMP #DariBelajarJadiHebat
• Red Hat Asia-Pacific, Red Hat APAC Sales Kick-Off 2021
• ST Engineering, InnovD Showcase
• Standard Chartered Bank, Recognition Awards 2020
• Veeam Software, Up Your Data Protection

11. Best Creative Element for an Event
• *SCAPE, Pathway
• DBS Bank, POSB #HuntYourZodiac 2021
• HP Inc. Malaysia, For Every Dream in the Making – Spectre x360 14 Media and Consumer Launch
• Jo-Ho, COUNTERPLACE+(partofFUTURESPACE-“Anepicjourneyintothemetaverse”)
• ST Engineering, InnovD Showcase
• Standard Chartered Bank, Recognition Awards 2020

12. Best Digital Integration
• HP Inc. Malaysia, Creators of Tomorrow
• Singapore Retailers Association, eGSS Shop. Win. Experience.
• The Singapore Army, Our Army Women’s Career iFair 2021

13. Best Event Ambience
• Asia Pacific Breweries (Singapore), Edelweiss Trade Launch
• LOUPE Singapore, Lions Home For The Elders 40th Anniversary Book Launch
• OCBC, BOS, Dale Chihuly: Glass in Bloom
• ST Engineering, InnovD Showcase

14. Best Event Branding
• Asia Pacific Breweries (Singapore), Edelweiss Trade Launch
• HEINEKEN Cambodia, Heineken® House of UEFA EURO 2020
• Singapore Retailers Association, eGSS Shop. Win. Experience.

15. Best Event by an In-House Team
• Acronis, Acronis Global Cyber Summit 2020
• Hustle & Bustle, Dale Chihuly: Glass in Bloom
• Kenanga Investment Bank, Celebrating The Kenanga Culture

16. Best Event for a Targeted Community
• ASUSTek Computer, ROG Masters Asia Pacific 2021
• Breast Cancer Welfare Association Malaysia, Pfizer Malaysia, #UNPAUSE
• Central Singapore CDC, The Purple Parade 2020
• Esplanade, Esplanade - Theatres On The Bay
• HP India Sales, HP Indigo Campaign Herography
• Nestlé Indonesia - Wyeth Nutrition, S-26 Loyalty Program Belajar Jadi Hebat Lounge Exceptional Week

17. Best Event on a Budget
• *SCAPE, Pathway
• FWD Vietnam Life Insurance, FWD Music Tour 2020
• LOUPE Singapore, Lions Home For The Elders 40th Anniversary Book Launch
• Mindef, NDP 2021
• The Arts House, Textures - The Bottled City | Celebrating Singapore Literature

18. Best Event Production
• 3Particle Solution, ASUS ROG Zephyrus G14 Launch
• Ericsson, MOAI's Got Talent
• Etika Holdings, PUBG Mobile Dew Challenge
• LOUPE Singapore, Lions Home For The Elders 40th Anniversary Book Launch
• New Balance Singapore, New Balance 327 Diner
• OCBC, BOS, Dale Chihuly: Glass in Bloom
• PCMA, Convening Leaders 2021

19. Best Event Response to COVID-19
• DBS Bank, POSB #HuntYourZodiac 2021
• HEINEKEN Cambodia, Heineken® House of UEFA EURO 2020
• Hongkong and Shanghai Banking Corporation, Moving ForwART Campaign
• Hongkong and Shanghai Banking Corporation, HSBC Hex-Live
• Johnson & Johnson, Acuvue Define Fresh Collection Trade Launch
• Malaysian Higher Education Institutions, Yes2Malaysia The Biggest Education Malaysia Virtual Expo 2020
• Nestlé Indonesia, Grow Happy Fantasea Drive Thru
• Nestlé Indonesia, MILO Activ Indonesia
• Singapore Retailers Association, eGSS Shop. Win. Experience.
• Standard Chartered Bank, Recognition Awards 2020

20. Best Experiential Marketing
• Huxley, Huxley 5.5 Surprise box Campaign
• Lenovo Singapore, Lenovo eXperiential Day
• Nestlé Indonesia - Wyeth Nutrition, S-26 Loyalty Program Belajar Jadi Hebat Lounge Exceptional Week
• New Balance Singapore, New Balance 327 Diner
• Taylor's University, Taylor's Future Movement x Sneakerlah
• The Edrington Group, The Macallan Experience

21. Best Government Sector / Non-Profit
• *SCAPE, Pathway
• Central Singapore CDC, The Purple Parade 2020
• Community Chest, Heartstrings 2021
• LOUPE Singapore, Lions Home For The Elders 40th Anniversary Book Launch
• National Heritage Board, Children's Season 2020

22. Best Immersive Experience
• Asia Pacific Breweries (Singapore), Edelweiss Trade Launch
• Hongkong and Shanghai Banking Corporation, HSBC Hex-Live
• Standard Chartered Bank, Recognition Awards 2020
• The Edrington Group, The Macallan Experience

23. Best Innovative Transition- Physical to Virtual
• Cisco Systems, Cisco Connect ASEAN 2020
• Berry Street, Professional Learning & Development
• Hongkong and Shanghai Banking Corporation, HSBC Hex-Live
• Singapore Retailers Association, eGSS Shop. Win. Experience.
• The Edrington Group, The Macallan Experience

24. Best Integrated Event Campaign
• Shiseido, Ultimune 3.0 Launch #ShiseidoPowerIsYou
• FWD Vietnam Life Insurance, FWD Music Tour 2020
• Nestlé Indonesia, MILO Activ Indonesia
• Singapore Retailers Association, eGSS Shop. Win. Experience.
• The Edrington Group, The Macallan Experience

25. Best Pop-Up Experience / Environment
• Esplanade, Esplanade - Theatres On The Bay
• Nestlé Indonesia, Grow Happy Fantasea Drive Thru
• New Balance Singapore, New Balance 327 Diner
• Shiseido Travel Retail, Clé de Peau: Haitang Bay Outpost

26. Best Press / Media Event
• Breast Cancer Welfare Association Malaysia, Pfizer Malaysia, #UNPAUSE
• EVOS Esports, Media Discussion: Indonesia Esports Industry Outlook 2021
• Netflix, BLACKPINK Light up The Sky Media and Fan Event
• Vizta, Manny Pacquiao Launch

27. Best PR-Led Event Campaign
• Breast Cancer Welfare Association Malaysia, Pfizer Malaysia, #UNPAUSE
• Nestlé Indonesia, DANCOW Kreasi Anak Indonesia
• Vizta, Manny Pacquiao Launch

28. Best Retail / Shopper Marketing
• Diesel, Diesel | Pronounce: Launch Experience
• Guerlain Paris, Guerlain Paris Abeille Royale AR Experience
• INK Marketing, Nestle Corporate Metal Standee at Petrol Mart
• INK Marketing, Nescafe Gold Campaign Launch
• New Balance Singapore, New Balance 327 Diner

29. Best Use of Gamification / Contests
• ASUSTek Computer, ROG Masters Asia Pacific 2021
• DBS Bank, DBS Cloud Certification Challenge
• DBS Bank. POSB #HuntYourZodiac 2021
• Midea International Business, Midea #WorldClass Awards
• Porsche, Asia Pacific Forza Cup
• Unilever Singapore, Magnum Mini Matcha World

30. Best Use of Hosting Platforms
• Bursa Malaysia, Invest Malaysia 2020 Virtual Series
• ST Engineering, InnovD Showcase
• Standard Chartered Bank, Recognition Awards 2020
• The Singapore Army, Our Army Women’s Career iFair 2021 

31. Best Use of Influencers / KOLs
• ASUS, Whole Day Play Game
• CapitaLand, #HelloIAm
• Foodpanda, Online Flyering Services
• FWD Vietnam Life Insurance, FWD 3Plank Challenge
• HP India Sales, HP Indigo Campaign Herography
• Vizta, Legendary Girls

32. Best Use of Live Streaming
• *SCAPE, Pathway
• Hongkong and Shanghai Banking Corporation, HSBC Hex-Live
• People's Association (PA), D:2 Dance Competition Vol. 1
• Singapore University of Technology and Design (SUTD), International Workshop on Future Communications
• The Singapore Army, Our Army Women’s Career iFair 2021

33. Best Use of Social Media
• Breast Cancer Welfare Association Malaysia, Pfizer Malaysia, #UNPAUSE
• Hongkong and Shanghai Banking Corporation, Moving ForwART Campaign
• Midea International Business, Midea #WorldClass Awards

34. Best Use of Sponsorship / Partnership
• *SCAPE, Pathway
• EVOS Esports, EVOS Fams Cup
• FIGHT Digital, FIGHT Campus League
• Mindef, NDP 2021

35. Best Virtual Event (B2B)
• Amazon, Amazon Summit Asean Online 2021
• Bridge Mobile, Bridge Alliance CXO Digital Forum
• Cisco Systems, Cisco Connect ASEAN 2020
HP Inc. Malaysia, Creators of Tomorrow
• Kohler, Kohler Virtual Customer Experience Center
• NCS, NCS Virtual Career Fest
• Prudential Corporation Asia, Prudential MDRT Annual Meeting Virtual Event 2021
• SAP Asia, SAP Best Run Awards for SEA
• ST Engineering, InnovD Showcase
• Veeam Software, Up Your Data Protection

36. Best Virtual Event (B2C)
• 3Particle Solution, ASUS ZenBook 13/14 Launch
• Daniel Boey Creatives, The Front Row
• ASUSTek Computer, ROG Masters Asia Pacific 2021
• HP Inc. Malaysia, For Every Dream in the Making – Spectre x360 14 Media and Consumer Launch
• Nestlé Indonesia - Wyeth Nutrition, Space Science Camp #DariBelajarJadiHebat
• Prudential Assurance Company Singapore, Prudential Assurance Company Singapore PLAYday Virtual Annual Party
• Singapore Retailers Association, eGSS Shop. Win. Experience.
• Wide Tropism Trading, Love Earth Organic 10th Anniversary Virtual Celebration

37. Team of the Year (Agency)
• Fabulous Indonesia
• INX
• MCI Group Asia Pacific
• Now Comms Asia

38. Team of the Year (Brand)
• Acronis
• AIA Singapore
• HEINEKEN Cambodia
• Lenovo Singapore

Speak to our project managers for more info about awards packages:

Czarina Solomon
Head, Project Management
Tel: +65 6423 0329
Mobile: +65 8112 6351
Email: czarinas@marketing-interactive.com

Ryan Ciceron
Regional Project Manager
Tel: +65 6423 0329
Mobile: +63 91553 25144
Email: ryanc@marketing-interactive.com