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Cambodia media site draws links between LV's iconic monogram to ancient art

Cambodia media site draws links between LV's iconic monogram to ancient art

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Cambodian news and media site claims that Louis Vuitton’s iconic monogram design is inspired by the Cambodian Khmer art. The site, Ebook Cambodia, took to Facebook to post a picture comparing the LV monogram on a handbag against the old stone carving of a Cambodian Apsara dancer who is clad in a traditional sarong with flower patters that emulate the LV monogram.

ebook cambodia

The translated caption of the Facebook post reads, “The LV brand. Sometimes you still can’t escape the art of ancient Khmer ancestors. A sculpture thousands of years old, but still with a sense of civilisation and timelessness. Khmer ancestors are amazing!”

The post attracted much attention, garnering around 12,000 reactions and 3,000 shares. The comments reflected two schools of thought, one linking the similarities to colonisation and the other arguing that the monogram was inspired by Japanese square flower motifs. Though the page was not explicitly insinuating that the French fashion house copied the Khmer, many commenters did not shy from debunking the link between the brand and Cambodian heritage.

One of the comments said, “Actually, if our country was more influential, these companies would pay our country millions of dollars for intellectual property ownership. Because this brand copied it from us in 1860 more than when France colonized our country, the French went to Angkor to research it and copied the style from our sculpture.”

Meanwhile, there was also another recent controversy involving Cambodia where during the Southeast Asian games, it removed references of “Muay Thai” and replaced it with “Kun Khmer” arguing that Muay Thai originated in Cambodia. This then led to Thailand boycotting the games.

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