The campaign “GoLocal” includes a wide range of touch-points such as media campaigns, digital brand activations, video content, public relations activities, and a dedicated landing page.

Users have begun soundtracking a wide range of activities including gardening, home-schooling, painting, dying their hair and the most popular amidst all – cleaning.

The acquisition includes the master franchisee licence in Singapore, Malaysia, Philippines, Indonesia, Thailand, Taiwan, Vietnam, Hong Kong, and Macau, with over 350 locations sold and over 250 gyms opened.