Burns returns 14 years later, having previously helmed the role of managing director of Golin Taiwan between 2000 and 2006.
The new agency is led by global co-presidents Merlee Jayme, chair and chief creative officer at Dentsu Jayme Syfu in the Philippines, as well as Jon Dupuis, mcgarrybowen’s global president.
Pierre Robinet and Christopher Brewer have been named Ogilvy Consulting MD for Southeast Asia and North Asia respectively.
“Clients will also be increasingly willing to explore all models – out-house, co-located or embedded, in-house – with the latter becoming increasingly effective."
Waters was most recently the executive chairman, UK and Ireland at Dentsu Aegis Network, having previously been CEO of Asia Pacific for nine years.
Before the signing, DAN owned 66% of Merkle shares with an option to buy the remaining 34% in Q3 2021.
Chairman and CEO of Publicis Groupe Arthur Sadoun said it is, however, still too early to predict the full impact it will have on its clients and its business.