Consulum will be responsible for “developing a communications strategy as well as a marketing and advertising plan to highlight Hong Kong’s recovery, and help rebuild confidence in the city as a place to invest, do business, work, and live”.
Duties of this account include brand communication strategies, and media planning and activation across major product lines.
Simon Chung will be leading business development and research delivery for several clients, including Asahi, Ocean Park, and GP Batteries.
“Design to us, is not just the brand cosmetics. It’s how you design a business, the team, your culture.”
Combining storytelling, with immersive digital and mobile technology, Gusto Collective now serves more than 80 clients across Hong Kong, Shanghai, Singapore, and London.
“With AnyMind D2C, we’re looking to become a growth partner for influencers across Asia, and make it easier for anyone to create their own brand and products.”
The agency’s responsibilities will include Vivo’s global web strategies, global website concepts, art direction, and the implementation plan worldwide for more than 30 countries and regions.
The move contributes to the growth of Cheil Worldwide’s digital business, which now accounts for over 40% of its revenue.
Kudinova will be responsible for building on the agency’s existing research and intelligence, strategy, and user experience design.