Omnicom Media Group has promoted Aaron Wild from his current role as managing director of PHD China, to CEO for PHD China, effective from next week.
Reporting to Doug Pearce, CEO of Omnicom Media Group Greater China, Wild will be charged with taking PHD to its next level of growth through new business and leadership.
The CEO role at PHD has been vacant since June when Mark Heap jumped ship to run MediaCom Asia Pacific as its CEO.
"We had a deep look at candidates inside and outside China and even after that, Aaron still came up as the best candidate," said Pearce.
Wild joined PHD Shanghai in 2010 with over 20 years of experience in agency business, where he headed up the Unilever business and was instrumental in securing a further three year appointment last year as part of its global review.
"Aaron has demonstrated exceptional leadership skills that are instrumental to PHD's continuing success in China. With his drive, energy and passion, PHD China is sure to scale new heights," said Cheuk Chiang, CEO of Omnicom Media Group APAC.
Wild described PHD China as a fantastic agency with enormous potential for growth.