Omnicom Media Group has promoted Aaron Wild from his current role as managing director of PHD China, to CEO for PHD China, effective from next week.

Reporting to Doug Pearce, CEO of Omnicom Media Group Greater China, Wild will be charged with taking PHD to its next level of growth through new business and leadership.

The CEO role at PHD has been vacant since June when Mark Heap jumped ship to run MediaCom Asia Pacific as its CEO.

"We had a deep look at candidates inside and outside China and even after that, Aaron still came up as the best candidate," said Pearce.

Wild joined PHD Shanghai in 2010 with over 20 years of experience in agency business, where he headed up the Unilever business and was instrumental in securing a further three year appointment last year as part of its global review.

"Aaron has demonstrated exceptional leadership skills that are instrumental to PHD's continuing success in China. With his drive, energy and passion, PHD China is sure to scale new heights," said Cheuk Chiang, CEO of Omnicom Media Group APAC.

Wild described PHD China as a fantastic agency with enormous potential for growth.

TWBA’s Integer Group China has opened Insight & Strategy, a unit that focuses on shopper behaviour, drivers of behaviour and how to change consumer behaviour.

Since its inception in 2007, Integer China has been servicing clients like Mars, Wrigley, Pepsi, Gillette, Michelin and adidas; it currently has offices in Shanghai, Guangzhou and Beijing.

With the new division, Emmanuel Sabbagh will head the team as director of I&S from TBWA\Paris, where he has been servicing retail clients like McDonald’s, Michelin and Nissan.

“Our clients are doing business in an increasingly multi-channel retail environment, said Mike Chou (pictured), managing director of Integer China.

“With I&S we have a deeper, more disciplined approach in examining behaviors and excavating insights to help us develop smarter shopper programs and yield better results.”

ZenithOptimedia China has strengthened its digital team with four key appointments.Dale Liu (pictured) has rejoined the agency as GM for Optimedia Beijing. Liu spent over 10 years in ZenithOptimedia before joining a mobile marketing company.

Her experience with mobile will be a boon for the agency at a time when mobile marketing is seeing substantial growth in China.

Joining her is Alex Lam as deputy general manager Optimedia and Shann Biglione as head of digital strategy.

Nancy Lan also joins as head of Newcast China. Lan comes with extensive experience in integrated branded content and network experience, having spent the last two years in the Newcast Global team in London working on clients such as Puma, Oracle, Lexus and Nestle.

She will be in charge of driving the social and branded content agenda for ZenithOptimedia’s clients, both digital and offline.

DDB China has appointed Roger Zhu as vice president for Team Shanghai Volkswagen, one of the group’s largest clients and multi-discipline business.

Zhu (pictured) replaces DDB China vice president Ross Gearing, who is yet to reveal his next step.

Reporting directly to Richard Tan, president and CEO of DDB Group North China, Zhu will act as the business team leader on all Volkswagen brands (SVW) in China, focusing on traditional advertising, digital activation and CRM.

“With Roger’s experience and expertise in the automotive industry, he will provide invaluable insights and leadership to our strong SVW team,” said Tan.

“We are thrilled to have him on board to partner with our clients to tap and navigate the immense potential and growth for the automotive industry in China.”

A veteran of the automotive and advertising industries, Zhu comes with 16 years of communications with China FAW Group, Volkswagen and Shanghai General Motors.

Matt Chen has taken the creative director role at wwwins Isobar Shanghai.

With a decade of creative experience on clients including Nike, 7-ELEVEN,  Heineken, KFC, Doritos and Dove, Chen (pictured) be based in Shanghai and report to Tim Doherty, creative partner of wwwins Isobar China.

He joins from Medialand Taiwan, where he has been creative director for the past three years.

Doherty described Chen as an enviable creative talent, with exceptional leadership skills.

Peter Shen, chief creative officer of wwwins Isobar China, said as the agency continues to broaden its focus on creative innovation, Chen will continue to bring fresh insights to the business.

Hill+Knowlton Strategies has elevated its China operations to region status in a bid to focus on this critical growth market.

Prior to the move, China was part of the agency's Asia region.

"We advise our clients around the world on issues at the intersection of their business and the public, and today one-fifth of that public lives in China," said Jack Martin(pictured), global chairman and CEO of Hill+Knowlton Strategies.

"To continue to sufficiently grow and service our impressive list of clients in China, as well as those looking to do business there, vigilant focus is critical."

Current managing directors of the Beijing and Shanghai offices Ye Yu and Ivy Soonthornsima will share management of the new region. They will take up the roles of co-presidents reporting directly to Martin.

Ye and Soonthornsima will each focus on a section of the geographic and practice areas in China. Ye will continue to lead the Beijing office and practice areas including corporate advisory, public affairs, crisis training, healthcare, technology, energy and sustainability.

Soonthornsima will oversee the areas of Shanghai, Guangzhou and Pan China, and practice areas including corporate communications, marketing communications and investor relations. She will also be developing two new initiatives in China - one in digital and one in integrated communications and branding strategy.

John Morgan, president and CEO, Asia, will continue to manage the Asian countries of Hong Kong, Singapore, Thailand, Japan, Korea and Malaysia, as well as the agency's affiliate relationships in the rest of the region.

DDB Group Shanghai is launching a new initiative for young creative talents in China.

The programme, called LaunchPad for Future Bernbachs, is part of the agency's global talent development programme that is also being rolled out across 13 other agencies across cities including New York, Sydney, Singapore, Dubai and Berlin.

Amir Kassaei, chief creative officer of DDB Worldwide, said this marks the first initiative for building a global creative hub in Shanghai.

"Our focus is clearly on training and providing a hands-on application to help budding creatives differentiate themselves in this very competitive industry," Kassaei said.

The programme aims to help young talents get their first job in the industry and to bridge the gap between classroom education and hands-on application.

Jimmy Lam, vice chairman and chief creative officer of DDB Group North China, added the programme is not a typical run-of-the-mill internship.

"We believe creativity can come from any discipline, be it creative, account, planning or data," Lam said.

Bartle Bogle Hegarty China (BBH China) will take over the strategic and creative work for Qoros’s pre-launch and launch into the Chinese and Western European markets.

As a joint venture between Chery Automobile – the mainland’s biggest independent car manufacturer – and global industrial holding company Israel Corporation, Qoros picked the agency after a two-month-long pitching process.

The decision was made based on BBH China’s excellence in bringing brands out to the world, said Stefano Villanti, Qoros’s head of sales, marketing and product strategy.

“We are very excited to be launching the Qoros brand alongside our creative partner, BBH China. We are confident they will help us succeed in our ambition to become a world renowned automobile company.”

Arto Hampartsoumian, CEO of BBH China, added the agency is excited to work on a brand like Qoros that is "destined to make its mark on the global scene".

Qoros’s first sedan will be unveiled in 2013 followed by subsequent models in six-month intervals.

Isobar Hong Kong has landed all social media and digital duties for the City of Dreams hugely successful The House of Dancing Water extravaganza.

The appointment represents Isobar Hong Kong's first major penetration into the Macau entertainment sector.

Isobar Hong Kong will create and manage social marketing, online campaigns and website development across Hong Kong, Macau, Mainland China and Taiwan.

"It goes without saying that this is a big win for us," Dwayne Serjeant, managing director of Isobar Hong Kong, said.

The $2 billion House of Dancing Water production has been playing to packed houses since its launch last year and recently reached the 300,000 visitor milestone.

"We are very pleased to have City of Dreams as our client in Macau, and thrilled to be working in one of the world's most exciting industries," Serjeant added.

"They are willing to explore new boundaries in marketing.  This business will be very much about creativity, entertainment, and results."

The agency, which re-branded last year from wwwins Consulting Hong Kong Limited, has been developing its social business for the past two years, with major clients including Mentos, Dolby, Procter & Gamble, and Seoul Metropolitan Government.

Chris Ryan, CEO of Aegis Media Hong Kong said, the Isobar Hong Kong team did an outstanding job on the pitch.

"City of Dreams was looking for quality of leadership, depth of strategic thinking, creative innovation, and an enthusiasm for its show business.  This was very much evident at every stage of the pitch process," he said.

Aegis has merged the local operations of wwwins and Isobar Hong Kong to create a new offering, Isobar Hong Kong, as part of a global change to the digital network.

From today Isobar Hong Kong will absorb the management and staff of wwwins, resulting in the wwwins name being removed from the door.

The move is part of a wider restructure of the Isobar network that sees Mainland China, Malaysia, Korea, Japan and Australia all embrace the Isobar name.

In Mainland China where the wwwins network is strong, the agency will be called wwwins Isobar.

The company has also announced a global management team comprising of Mark Cranmer as global CEO and Jean Lin as China-based global chief strategy officer.

Dwayne Serjeant, who was appointed managing director of Isobar_wwwins earlier this year, will take on the role of MD of Isobar Hong Kong.

Lin, the founder and former CEO for wwwins Consulting, said the change recognises the agency's local strengths, but embraces its global network.

"A lot of people joined this network feeling they didn't want to be part of just another global network. This whole thing is about recognising our local differences but leveraging our global platform," she said.