The appointment is effective January 2020 and MullenLowe Group will oversee the brands Bepanthen, Berocca, Canesten, Elevit, Iberogast, Redoxon, Rennie, and Supradyn.
Patterson will be responsible for GroupM's regional and country leadership and the investment, services, and IT functions.
His main?focus will be assisting APAC brands entering China and making iPinYou their partner of choice for reaching its consumers.
Dentsu Group will establish an in-house company, Dentsu Japan Network, to formulate business plans and build the infrastructure for the group's overall operations in Japan.
The appointment spans all regions, with Australia, Canada, Germany, India, Italy, Mexico, Russia, Spain, UK, USA and Vietnam being amongst the 50+ markets.?
Meanwhile, AXA also reappointed Publicis Groupe for creative duties following a 10-month pitch process.