The expansion aims to bridge the gap between European luxury brands and affluent Asian customers.
The launch of an analytics tool for marketers, and a self-serve tool that enables advertisers to find and curate display and video ad inventory, will strengthen the group’s offerings and capabilities.
Based in Singapore, Langoor Havas Enterprise has gained a portfolio of clients that include Lenovo, Adobe, Intuit, LogMeIn and Infosys.
The new leadership team will come into force on 30 June 2020, following the retirement of current group CEO Vincent Digonnet.
This comes following the sale of the business from Lagardère Group to private equity firm H.I.G. Capital in mid-April.
Burns returns 14 years later, having previously helmed the role of managing director of Golin Taiwan between 2000 and 2006.
The new agency is led by global co-presidents Merlee Jayme, chair and chief creative officer at Dentsu Jayme Syfu in the Philippines, as well as Jon Dupuis, mcgarrybowen’s global president.
Pierre Robinet and Christopher Brewer have been named Ogilvy Consulting MD for Southeast Asia and North Asia respectively.