Hearts On Fire celebrates a sense of wonder ahead of Christmas

Hearts On Fire, an international jewellery brand under Chow Tai Fook Jewellery Group, has launched a new holiday campaign to celebrate the sense of wonder and delight that accompanies the upcoming festive season.

Also known as "JOY UNLEASHED, the campaign has been launched globally since 14 November. It features a series of joyful and uplifting images that capture the anticipation and excitement that builds and unfolds as the holidays draw close.

From vibrant and memorable gatherings with friends, family and loved ones to magical gifting and unboxing moments, each image sets the scene for the various expressions of joy, celebration and love that surround the holiday season.

As part of the campaign, the brand has rolled out a curated Holiday Edit of precious jewels, from indulgent everyday styles to radiant statement pieces that channel festive glamour..

Highlights include the BARRE collection, inspired by the rhythm and the pulse of the metropolis with its unconventionally set floating diamonds and graphic gold elements for those looking for something distinctly different. Other standouts include elegant yet contemporary pieces from the VELA and AERIAL collections, and timeless classics from the Fulfillment and Temptation series.

MARKETING-INTERACTIVE has reached out to Hearts On Fire for more information.

Don't miss: Hearts On Fire unveils first retail store in HK

Back in September, Hearts On Fire unveiled its first retail store in Hong Kong. The new space celebrates the brand’s unique vision to make diamonds enjoyable and approachable as part of its global rebranding.  

Located in the bustling shopping district of Central, Hong Kong, the new shop was created in collaboration with interior designer, Joyce Wang of Joyce Wang Studio. The retail concept breaks away from traditional formats and offers a warm and welcoming space that opens up the world of diamonds.  

“We envisioned the private residence of a worldly curator, where rich timbers are paired with rust travertine and taupe leather. Traditional displays are reimagined as elevated vitrines, creating a sense of lightness that lets the jewelry float and take centre stage. We hope guests will find joy in the exploration and discovery within this intimate environment," said Wang.  

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