Havas Group launches B2B unit for SEA clients with Ravi Shankar at helm

Havas Group has launched Langoor Havas Enterprise, a B2B agency in SEA, in line with its multi-disciplinary Village strategy of collaboration and integration. Headquartered in Singapore, the agency’s offering is built on top of group companies such as Havas Media, Langoor Havas and Think Design to help clients with digital transformation strategy and execution.

With a portfolio of clients that include Lenovo, Adobe, Intuit, LogMeIn and Infosys, Langoor Havas Enterprise focuses on enhancing the customer journey through storytelling, engaging content, precise targeting and delivery of performance metrics that drive the most effective business outcomes together with its team of creative technologists, marketing and media specialists.

Langoor Havas Enterprise is led by Ravi Shankar with a remit to establish and build a B2B and technology focused practice in the SEA region. Ravi has over 20 years of experience and prior to his current role, he was senior VP at Langoor Digital managing India and Middle East.

Vishnu Mohan, chairman & CEO India & SEA of Havas Group said a smart B2B strategy was at the core of how most businesses operated and could ignite change, reinvent, and help brands be agile with a future forward lens.

“At Havas Group, we live by the power of collaboration and integration to build meaningful brands and as a step towards reinforcing the breadth of our integrated offering, we are delighted to add B2B expertise to our portfolio through our brand – Langoor Havas Enterprise,” Mohan added. Meanwhile Shankar said Havas Enterprise believed in delivering a holistic B2B strategy encompassing strategy, digital transformation, creative brand development and digital marketing rather than just direct and outbound strategies as therein laid the effectiveness.

“Our intention is to provide brands and businesses a seamless and outcome-focused service to support, guide and anticipate their requirements,’’ Shankar added.

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