Great Eastern names Happy Marketer as search agency for SG, MY, ID

Insurance company Great Eastern has appointed Happy Marketer, a Merkle Company, as its regional search agency. With this appointment, Happy Marketer is tasked to raise brand visibility for Great Eastern Life Singapore, Great Eastern Takaful in Malaysia, and Great Eastern Life Indonesia.

Happy Marketer will provide Great Eastern with an in-depth understanding of user search intent. It will also help the insurance company optimise its websites and create content to engage its customers and promote good health, financial security and the creation of meaningful relationships.

The appointment is for one year and follows a pitch which ended last year. A Dentsu Aegis Network's spokesperson declined to comment further on the incumbent agency, value of the account and pitch details.

Debbie Aryandari, head of group digital marketing at Great Eastern Life Singapore, said it is mastering its presence on search engines, and Happy Marketer showed the "right blend of strategy and partnership" to aid the company to be a best-in-class digital ready insurer. She added that Great Eastern Life Singapore's websites is vital in driving its business growth.

Rachit Dayal, CEO of Happy Marketer, said it is excited to use its knowledge in search engine optimisation and turn it into strategies that enable its client to build meaningful relationships with its target online audiences.

“Great Eastern is a trusted life insurance company that is committed to engaging its customers beyond the traditional roles of an insurer. We are therefore delighted to be entrusted with the appointment to further expand Great Eastern’s efforts through the future of Search," Dayal added.

Happy Marketer was acquired by Dentsu Aegis Network in February 2019, and has seen many accounts wins and retention in the past year. The Coffee Bean & Tea Leaf Singapore reappointed the agency as its brand storytelling and social partner, while INSEAD selected Happy Marketer to manage its digital advertising duties across platforms. Happy Marketer also won accounts from luxury online platform Reebonz and private education institution PSB Academy.

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