Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
#ExplainIt: Do your relatives know what you really do? [Video]

#ExplainIt: Do your relatives know what you really do? [Video]

share on

Questions on career typically come up during family gatherings and festive seasons. Sometimes, we might get away with a brief explanation about our jobs while other times, we might receive more curious questions. For individuals in the marketing and advertising scene, job titles with terms such as "biddable media", "programmatic" or "activation" might be mind boggling to those who aren't in the industry. 

With Chinese New Year just around the corner, MARKETING-INTERACTIVE reached out to industry players of varying levels of seniority to find out how they explain what exactly it is they do to their relatives and some hilarious misconceptions their relatives might have about their role. 

Click on each picture to watch a video! 

1. Alvin Su, biddable channel manager at GroupM Indonesia 

groupmalvin

2. Melissa Lim, digital transformation consultant at Happy Marketer, a Merkle company

melissalimhappymarketer


3. Kamal Albitar, quality assurance executive creative at Mediabrands Malaysia 

mediabrandsmalaysia

4. Stephanie Gascon, customer success operations manager at Nugit

stephanienugit

5. Ervan Nugroho, performance specialist at OMG Indonesia 

evannugroho

6. Irene Foo, head of strategic segments, activations and partnerships at TIME dotCom 

irenefootime

Related articles:
#ExplainIt: What's a game changing trend? [Video]
#ExplainIt: How can brands stay afloat in a sea of festive ads? [Video]
#ExplainIt: What does the future of PR look like? [Video]
#ExplainIt: Is there a need for a chief metaverse officer? [Video]
#ExplainIt: Your cancel culture crisis toolkit [Video]

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window