Empowering brands for success: Unveiling the art of brand marketing at the iClick x Xiaohongshu Inbound Marketing Conference 2023

The "iClick x Xiaohongshu: Inbound Marketing Conference 2023" was a resounding success, drawing in a full house of over 100 enthusiastic marketers eager to explore the world of inbound marketing on one of China's most popular social media platforms.

As the official overseas advertising partner of Xiaohongshu, iClick Interactive took the center stage, unveiling the secrets of effective brand marketing on this vibrant platform. From insightful discussions on community building and captivating content creation to the untapped potential of social commerce, attendees were immersed in an experience that left them eager to elevate their brand presence on Xiaohongshu.

Delving into the irresistible power of community

Jake Li, head of global channel partnership at Xiaohongshu, took the stage to provide a comprehensive introduction to the Xiaohongshu platform as an inspirational marketing platform. Attendees embarked on a journey through the platform's evolution, learned about its unique marketing methodology, and were inspired by showcases of successful campaigns that harnessed the power of community engagement.

Unlocking success on Xiaohongshu through iClick's expertise

After Li’s session was Alison Shih, business development director at iClick Interactive, who captivated the audience with a session on how to capitalise on the power of Xiaohongshu through iClick's one-stop solutions. Attendees discovered how Xiaohongshu effectively cultivates travel behaviour in Hong Kong, enabling brands to tap into a valuable market.

The spotlight then turned to iClick's proprietary China KOL marketing platform, iFans, which empowers advertisers, Multi-Channel Networks (MCNs), and content creators with multi-dimensional data analytics of KOLs on Xiaohongshu. Armed with these valuable insights, businesses can identify premium KOL resources and track competitors' social activities to gain a competitive edge.

Mastering Xiaohongshu: Activating brands with strategic insights

Apart from leveraging the power of Xiaohongshu, activating brands with the right strategy is also key. As such, Ryan Tse, general manager at Beyond Digital and CruiSo Digital Solutions (a subsidiary of iClick Interactive), took the stage to shed light on activating brands on Xiaohongshu. From deciphering the art of choosing the right KOLs and KOCs to crafting attractive content that resonates with the audience, attendees received practical tips to elevate their brand's impact on the platform.

Navigating the influencer landscape: Experience sharing from Xiaohongshu influencer, MAGBOW

The conference was further enriched by the presence of Xiaohongshu beauty influencer, MAGBOW, who boasts an impressive following of 500K on the platform. MAGBOW shared invaluable insights from an influencer perspective. Her expertise spanned audience preferences in the post-pandemic era, successful influencer-brand collaborations, fan interaction strategies, and effective eCommerce promotion techniques.

Harnessing the immense power of Xiaohongshu:

Overall, the "iClick x Xiaohongshu: Inbound Marketing Conference 2023" left attendees equipped with invaluable insights on activating and enhancing their brand presence within the Xiaohongshu community. Armed with knowledge about community engagement, captivating content creation, and leveraging social commerce, brands are poised to harness the immense power of this popular Chinese social platform.

iClick Interactive is committed to empowering brands with comprehensive solutions to thrive on Xiaohongshu. We understand the challenges faced by brands when investing in a new media channel, especially when Xiaohongshu is completely unique, coveted yet novel to markets outside of China.

Leveraging iClick’s data-driven service capability and exclusive top-tier KOL/KOC inventory, we facilitate international brands’ success in Xiaohongshu marketing step-by-step through our all-in-one marketing solution, including but not limited to official brand account registration, account operation and management, content creation, advertising strategy, and influencer marketing strategy. Our services aim to assist businesses to effortlessly explore and unlock the full potential of Xiaohongshu, engage with their target Chinese audience authentically, and elevate their presence in the dynamic world of Chinese social media.

Talk to iClick’s Chinese digital marketing experts today to step up your brand marketing and connect with a robust and highly converting community of local and overseas Chinese consumers through this most influential social media platform in China in 2023.

About iClick Interactive Asia Group

Founded in 2009, iClick Interactive Asia Group is a leading enterprise and marketing cloud platform in China. iClick’s mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies, iClick's full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered in Hong Kong, iClick currently operates in eleven locations across Asia and Europe.

This article is sponsored by iClick.