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DDB nabs McCann GM for China VP role

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DDB China has appointed Roger Zhu as vice president for Team Shanghai Volkswagen, one of the group’s largest clients and multi-discipline business.Zhu (pictured) replaces DDB China vice president Ross Gearing, who is yet to reveal his next step.Reporting directly to Richard Tan, president and CEO of DDB Group North China, Zhu will act as the business team leader on all Volkswagen brands (SVW) in China, focusing on traditional advertising, digital activation and CRM.“With Roger’s experience and expertise in the automotive industry, he will provide invaluable insights and leadership to our strong SVW team,” said Tan.“We are thrilled to have him on board to partner with our clients to tap and navigate the immense potential and growth for the automotive industry in China.”A veteran of the automotive and advertising industries, Zhu comes with 16 years of communications with China FAW Group, Volkswagen and Shanghai General Motors.

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