BonusLink appoints its new deputy chief commercial officer

 BonusLink has promoted Neal Estavillo to the role of deputy chief commercial officer. He takes on the position after spending nearly two years as head of branding and marketing for the company.

Launched in January 1998, BonusLink is a consumer rewards program with nine million members nationwide. Partners at BonusLink include Shell, Parkson, Agoda and many others. A+M has reached out to Estavillo for a statement.

A prominent figure in the advertising industry, prior to his role with BonusLink, Estavillo was with Dentsu Aegis Network (DAN) Malaysia as director, business development. In the role he was responsible for positioning the DAN’s integrated media offering, combining cultural insight and creative content together with data and analytics expertise across media.

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Prior to his new role, Estavillo was VP of creative solutions at Astro, where he led development of the company’s integrated marketing and branding offer. Before that, he was managing director for J. Walter Thompson and MediaCom.

He has more than 25 years of brand marketing and communications experience in the Malaysia market, and has worked with clients from the telco, F&B, FMCG, travel, banking and finance, health and nutrition, fashion and retail, and government sectors. More recently, he oversaw and led regional and local pitch wins, such as Celcom, Sunway Group, Coca-Cola, P&G and Fonterra.

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