BlueJeans launches new functions, adds new partners

Meeting platform BlueJeans has announced new partner integrations and feature enhancements to its interactive video live streaming platform.

Aiming at improving attendee recruitment, engaging diverse audiences and seamlessly following up post-event, BlueJeans has formed a partnership with Salesforce to capture attendee data with hands-free lead tracking.

Users can now automate their marketing and sales follow-up strategies with integrated data sync for webinar attendees and cut out the time-consuming task of cleaning, filtering, and uploading Excel documents, by instantly sending all lead data into a Salesforce campaign.

In addition, event organisers can now streamline the event promotions and follow-up process by integrating Splash into BlueJeans Events. This function allows organisers to create compelling event invitations and promotion pages, dynamic registration forms and engaging participant outreach plans to drive attendance. 

After the integration, Splash can create highly customisable marketing assets to drive a brand-centric experience for any webinar, virtual conference or product launch event.

For event monetisation, a partnership with TicketSocket provides a front-end, white labeled payment and ticketing system that integrates with BlueJeans Events to promote and collect payments with gated access for live streaming.

"The demand for virtual ticketing and streaming events has never been higher. Our integration with BlueJeans Events provides a white-labeled, brand-centric option for revenue-driven customers that need flexible paywalls for web-based audiences,” said Mark Miller, CEO of TicketSocket.

As for feature enhancement, BlueJeans now offers closed captioning which provides large-scale streaming accessible for all attendees. 

Building on its previous entire-screen share option, presenters and moderators can select individual desktop applications to share content for an extra layer of privacy and security. This blocks unwanted content or notifications from being seen by the audience. Moderators can now also quickly search for individual attendees’ names to bring additional control and visibility to event orchestrators.

Social media platform streaming will be available for customer preview by September.

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