Auditoire forms partnership with TBWA group's 65db

Auditoire has partnered with social listening agency 65dB, of the TBWA group, to help brands gain a customer-centric competitive edge through listening to trending topics among Chinese internet users.

Headed up by 65dB manager Matthieu Mellul, the new service offering has already begun delivery on Asia-specific projects with L’Oréal and Essilor. Meanwhile, it has an international client base in multiple sectors, including Puma, Lancôme, and Yves Saint Laurent.

“Working together with 65dB allows us to implement their findings directly into our creative process and thereby offer brands experiences firmly in line with the expectations of their communities,” said Antoine Gouin, CEO of Auditoire Asia.

65dB’s team of brand and digital strategy experts is capable of using innovative proprietary methods to analyse the massive amounts of data generated by online conversations to produce insightful recommendations. 

By understanding Chinese netizens’ curiosity, concerns, passions, and creativity, 65dB can identify positive areas of expression in which brands can position themselves to create meaningful ways to engage with their customers.

“After expanding our coverage in Europe, America, the Middle East, India, and Southeast Asia, the opening of the 65dB China office in Shanghai will enable our global clients to appeal more directly to their Chinese consumers’ passion points,” said François Vogel, 65dB’s founder.

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