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AIA Hong Kong and Macau video praises coronavirus outbreak's frontline cleaning workers

AIA Hong Kong and Macau video praises coronavirus outbreak's frontline cleaning workers

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As the COVID-19 coronavirus strain blows out into a globally recognised pandemic, AIA Hong Kong and Macau has launched a video paying tribute to frontline cleaning workers across the two cities.

The two-minute video by Uth Creative Group aims to highlight the contribution of frontline cleaning workers in Hong Kong and Macau during the COVID-19 outbreak and presents a sentiment of gratitude from citizens.



"Through this campaign, we really wanted to stand alongside the people of Hong Kong and Macau and spread the message to the frontline cleaning workers that they were truly appreciated and that we would help them with complimentary protective insurance cover," said Knattapisit Krutkrongchai, CMO of AIA Hong Kong and Macau.

Desmond So, founder and CEO of Uth Creative Group, commented,“The core idea we had was to simply capture the public’s voices in an authentic way, and let the messages speak for itself. That’s what makes this video so powerful.”

AIA is also now offering frontline cleaning workers free insurance cover until 30 April 2020 of a Lump Sum Benefit of HK$/MOP15,000 if they’re diagnosed with the novel coronavirus, and a further HK$/MOP15,000 Death Benefit in the unfortunate event of death due to the virus. The free cover is available for all frontline cleaning workers in Hong Kong and Macau with no pre-registration or insurance purchase required.

Credits

Client AIA Hong Kong & Macau
Creative agency Uth Creative Group
Chief executive officer Desmond So
Associate creative director Shine Hung
Copywriter Kristie Ma
Associate art director Smon Lai
Associate account director Sunny Yeung
Senior account executive Natalie Cheung, Joe Leung
Film production Action Film
Director Ben Sum
Producer Ahho Yip
Post-production house Soul Post Limited


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