Ayam chickens float
Published: Dec 03, 2008
Singapore - Ayam Brand has launched a new campaign on Clear Channel bus shelters promoting its new range of 'Light' products.
Hoping to appeal to health conscious individualsm the campaign will run untill 10 December. While highlighting its brand proposition of being nutritious, tasty and healthy, it hopes to get its target audience to be imaginative when preparing their meals. The campaign's creative visuals also has"floating" elements on the panels.
Clear Channel met Ayam Brand's objective through the reach of its retail network, targeting PMEBs and daily grocery buyers. The network comprises of 6-sheet posters with each face placed about 500 metres in proximity of or en-route to malls, shops, supermarkets and convenience stores.