Adidas reveals originality

Hong Kong - Adidas' largest Atelier store in Asia has been overhauled as part of the sports brands' 60th anniversary in Hong Kong, adding new entertainment features to educate consumers about Adidas' originality.

The group will launch a preview session this evening to reveal its revoluntionary change of the Original Atelier Store in Causeway Bay.

The re-opening of the newly designed store, which features a DJ Booth, library and trefoil wall, aims to provide better consumer experience to shoppers and encourage them to express themselves in a creative way.

Adrian Siu, general manager of adidas Hong Kong, said the experience store serves as an entertainment area and a place where shoppers can discuss adidas' brand elements and design its own shoes.

"It's not just about selling our products," Siu said.

Siu added the group cannot forecast and predict next year's sales performance, given the current economic instability, but the group has consistently implemented campaigns of publicity and media exposure to shape its brand image in Hong Kong.