Levi’s reveals it’s dark side

Singapore - Levi's has launched a BBH Asia Pacific-created campaign spruiking its stores dark rooms.  

With the tag line ‘Capture Your Dark Side', the campaign revolves around the concept of the dark room in Levi's stores, for two product lines - Lady Style and Red Tab. The executions involve posters, window displays and in-store setup, and rolls out across Asia this month.

While the creative for the Levi's Lady Style line is shot by Singapore-based fashion and advertising photographer Geoff Ang,  the Levi's Red Tab print creatives were done by photographer Boon.