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EURO takes Carlsberg's green from NagaDDB

By: Llew-Ann Phang, Malaysia
Published: Nov 17, 2008

Malaysia – EURO RSCG is believed to have snatched the Carlsberg Malaysia creative account from Naga DDB following a recently concluded pitch.

Euro RSCG has yet to confirm the news that it will take the Green Label under its wing.

In July, it was reported that Carlsberg shortlisted both agencies after calling a pitch, about a month earlier.

McCann Erickson was also reported to have been put against the two agencies in the earlier stages of the pitch, which sought an agency which can craft a pan-Asian campaign in Malaysia before being rolled out to other markets.

Companies featured:

  • McCann Erickson Malaysia
  • Carlsberg
  • Euro RSCG
  • Naga DDB