Flirting works for McCann's Kam Fan

Hong Kong - McCann Worldgroup Hong Kong has grabbed the grand Kam Fan this year for its flirting with sound campaign for Elements, including the direct and interactive Kam Fan for the same campaign.

The agency has also clinched the broadcast Kam Fan for the father and daughter campaign for Wellcome supermarket.

The print poster Kam Fan went to TBWA China for its Hu Jia Olympic campaign for adidas while OgilvyOne Worldwide won the Media Kam Fan for the Guinness passport to greatness campaign for Guinness.

The Guinness campaign developed by OgilvyOne also won other categories from a silver in the Best New Ground-Breaking Innovation category, a bronze in Best Consumer Insights and Strategic Thinking and Best use of Budget Campaign including a gold in Best use of the Internet and New Media.

In new categories such as the Best Use of Search Engine Marketing, OMD won the bronze award for Chivas SOMA campaign for Chivas 12. In the Best Use of branded content, experiential, sponsorship and events category, there were two golds from McCann Worldgroup for its Coca Cola Happy interactive cinema campaign and TBWA\Tequila Hong Kong for its adidas as one 'foosball' tournament campaign.

Spencer Wong, Kam Fan awards 2008 chairman said in his welcome speech that competition was very keen this year with over 38% jump in creative entries, 30% increase in iDA entries and a 105% increase in media awards entries.

However, he added that only less than 20% of the entries managed to get into the finalists round making the medalists such a prized status and as he puts it, "we can truly claim it as at international standard."