TSA gets RM$15m sweetner from Nectar Capital

Malaysia – Total Sports Asia (TSA) has bulked up with a $15 million investment injection into its independent sports marketing agency business, courtesy of Nectar Capital.

Marcus Luer, group chief executive officer, TSA said the investment marks the start of a new chapter for the company.

Taking into account the current economic and financial outlook, Luer regarded Asian sports and entertainment as a “sunrise industry”.

“Having been at the forefront of this development over the past 10 years, we have a terrific starting point to further build on our strong position and are excited about the opportunities and possibilities which will come out of this new relationship.

“Nectar has a terrific team of people and brings a substantial financial clout to TSA which will be used wisely to aggressively expand the business,” Luer said, adding TSA is already in negotiations with rights holders and looks forward to making an impact at the Sportel Monaco.

Scott Rudmann, managing partner, Nectar Capital said the company is delighted to become investors in TSA.

“The company has a strong track record in sports media rights, along with a thriving sponsorship and events business and we appreciate TSA’s focus on delivering value to international partners and local clients,” he said.

Nectar Capital looked at TSA’s operations in Southeast Asia, India, China, Japan and Korea and how it attracted top industrial talent.

“TSA is perfectly positioned for exponential expansion in the world’s fastest growing markets in the business of sports and entertainment,” Rudmann added.

The UK-based private equity fund which is focused on media, leisure and creative industries will provide additional capital to cater to TSA’s growth plan for the next five years.