BBDO adds RM8 million in biz wins

BBDO/Proximity Malaysia Group announced it had added two new pieces of business this afternoon, including a piece of the Bank Negara Malaysia account as well as the power-based part of the BOSCH account.

The BOSCH win was a result of a tag team with phd and came around as a result of a brief to launch a new power tool with a multi-channel strategy.

According to BBDO/Proximity Malaysia group chief executive officer Jennifer Chan the Bank Negara and BOSCH acquisitions will add around RM8 million in billings to the coffers.