Wen Ken launches water drink

Singapore - Wen Ken Group has launched a new water product in Singapore, titled Cool Rhino,  with the help of Bang PR.

Targeted at generation Y, and those who generally lead stressful active lifestyles and indulge in local spicy delights, Cool Rhino comes in a sleek plastic bottle that resembles a glass.

Fu Siang Jeen, director of Wen Ken Group said:"A huge proportion of the population today has a much hectic and stressful lifestyle, particularly the young. With our expertise in cooling water, we decided to formulate a drink that will help them keep their system cool. We hope with the launch of Cool Rhino, more young people will benefit from the drink".

As part of the PR campaign for Cool Rhino, a media launch party was organised last week. The campaign runs till November this year and will be marked by further publicity mileage through media engagement.