Responsys targets spam

Singapore - On-demand email and marketing automation solutions firm, Responsys has appointed Ray Everett-Church as its director of privacy and industry relations to help the company tackle industry-wide problems such as spam and phishing.

"We are very pleased with the appointment of an expert of Ray's stature to lead our efforts as we continue to advocate for measures to combat malicious activities like spam and phishing, while promoting the delivery of well-targeted and highly-relevant messages that give consumers the information they need and want."," Rob Stanley, SVP and MD for Responsys Asia Pacific, said.

In his new role, Everett-Church will work on the agency's privacy practices and deliverability. He has also been tasked with identifying new opportunities for the company to leverage on its leadership to deliver better experiences to its clients and their customers.

Everett-Church, who is also the co-author of Internet Privacy for Dummies and Fighting Spam for Dummies, joins Responsys from reputation services provider Habeas.