Responsys hires STB's Chan

Singapore - Former Singapore Tourism Board (STB) marketer, Kerryn Chan, has joined on-demand email and marketing automation solutions agency Responsys.

As senior client consultant, Chan reports to the agency's director of client success, Sonia Tay. At STB, he spearheaded the development and marketing of premium lifestyle events in Singapore to brand and position Singapore as a premium lifestyle destination to regional high net worth visitors.

"Chan brings with him vast marketing experience coupled by strong commercial and financial acumen from his previous experience that will serve our clients well. He will help Responsys solidify our strategic consulting offerings to clients," Tay, said.

Chan will be responsible for overseeing the development and rollout of lifecycle marketing for key client accounts, including newly acquired accounts such as Loyalty New Zealand and Westfield Australia, as well as global accounts like Symantec.

Responsys Asia recently won Marketing magazine's inaugural Email Marketing Agency of the Year Award for 2008.