Nokia’s music on the move

Singapore - JC Decaux has helped Nokia dress up three bus shelters with gigantic mobile phones and headphones to promote its latest range of mobile phones.

Part of the "Nokia Music All Mighty" campaign developed by JWT, it aims to reach out to consumers who enjoy listening to music on-the-go. MediaCom is responsible for the strategic media planning.

The campaign commenced last week at flagships bus shelters located in front of DFS, Orchard Emerald, and opposite Ngee Ann City. The rooftop displays are complemented by 12-sheet posters showcasing the range of headphone designs and a TVC on the showscreens.