Parkroyal 'teas' up brand awareness

Singapore - The Parkroyal Group recently launched a marketing stunt involving serving tea and giving away mooncakes to taxi drivers at its Beach Road and Kitchener Road chains.

The activities aim to raise further awareness of Parkroyal on Beach Road (formerly known as Plaza Hotel) and Parkroyal on Kitchener Road (formerly known as New Park Hotel) amongst taxi drivers.

"Taxi drivers have long been regarded as Singapore's destination transport ambassadors. This campaign is an ideal platform for our hotels to forge a long-standing partnership with Singapore taxi drivers as they are a key link to the local community and visitors from overseas," Christina Chua, VP of sales and marketing for Parkroyal Hotels & Resorts said.