TAG wins Champions for Sport Award PR

Singapore - The Singapore Sports Council (SCC) has hired The Advocate Group (TAG) to handle PR for its Champions for Sport Award 2009.

The Champions for Sport Award 2009, which will be given out in February 2009, recognises individuals and organisations for their exemplary promotion and championing of sports in Singapore.

TAG's role is to generate awareness of the Award, with the primary aim of garnering more nominations. The agency will also have to position the Awards as prestigious while at the same time, aligning it with the SSC's recent "Let's Play" branding campaign which Publicis was appointed to handle.

"This new appointment adds to the slew of campaigns we have undertaken for the SSC. The people who champion a sporting lifestyle are our unsung heroes and this is a great way to celebrate and commemorate their contributions. This new account also enhances our growing sports and fitness portfolio," TAG, MD, Augustine Low said.

The news also follows shortly after Low announced TAG had merged with Markethink PR to become Group Eight's PR arm.