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Subaru to shortlist from field of eight

By: Cherisse Beh, Singapore
Published: Aug 12, 2008

Singapore - Eight agencies have presented credentials and creative work to Tan Chong International, which represents Subaru Motor Image locally, during a closed door pitch.

The account came into play because of incumbent Bridgepoint Advertising's imminent closure. The agency had been holding on to the account since 2003.

The account is worth close to $3 million for media, above-the-line and TVC. A shortlist is expected to be made within days.