WOM wins first automotive account

Singapore - Vantage Automotive, distributors of Peugeot, Ford and Land Rover cars in Singapore, has hired Word Of Mouth (WOM) as its retainer PR agency for a six-month period.

This is the agency's first automotive account. WOM is responsible for generating publicity for new car launches as well as sourcing tie-up opportunities and sponsorships to support marketing initiatives.

WOM won the account having previously handled the PR for the Peugeot 308 launch two months ago.