Fabbrica picks Big Kid

Singapore - Italian restaurant and wine bar Fabbrica has appointed Big Kid Productions & Communications as its PR agency.

Big Kid is tasked to develop a strategic PR campaign aimed at publicising new initiatives through media engagement as well as a launch party.

"Our role here is really to help Fabbrica expand its existing customer base as well as develop new customer segments through publicity of their upcoming new initiatives, which will be unveiled in the coming weeks," Johnson Ong, MD of Big Kid, said.