TAG - you're Group Eight's new PR arm

Singapore - Local PR agencies, The Advocate Group (TAG) and Markethink PR have merged to form the new PR arm for the latter agency's parent company, Group Eight.

The newly formed agency will keep The Advocate Group name while staff and client rosters from Markethink, which used to be Group Eight's PR arm, will now be absorbed into TAG. According to TAG's MD, Augustine Low, there will be no layoffs on either side from the resulting merger. "Group Eight already has a strong regional presence and this is a springboard for us to expand our PR services beyond Singapore," he said.

Group Eight CEO Watson Lee added, "The team from TAG comes with a pedigree of having successfully nurtured publicity and brand management for the private and public sectors since 2003. It perfectly complements our current strengths."

Group Eight is an integrated marketing communications company comprising A Group of People, Curiosity Advertising, Discreet Interactive, SCAR Branding and SIX Communications.