Carlsberg Malaysia to OMD

Malaysia - The RM15M Carlsberg Malaysia account will shift from Carat to OMD Malaysia on 1 August.

According to a press statement, the change was part of an internal process of streamlining its agency relationships globally. OMD and the Carlsberg Group have since 2006 had a media services agreement which spans most of the international markets that the Carlsberg Group is active in.

"With its strong values and a results-oriented approach, Carlsberg Malaysia is poised to be the dominant player in the Malaysian beer market. OMD is proud to be Carlsberg's preferred strategic partner and a catalyst to achieve this vision, and is fully geared and committed to deliver the strategic integrated solutions that Carlsberg needs through its path to success," Andreas Vogiatzakis, MD of Omnicom Media Group Malaysia, said.