Alchemy bags F&B accounts

Singapore - Alchemy has been appointed as PR AOR for both One Rochester and 1 TwentySix without a pitch.

Both F&B accounts were previously handled by Communications DNA which relinquished the business on 1 July when the contracts ended. Alchemy, which is not to be confused with ad agency The Alchemy Partnership, formed in January 2008 and had also picked up another ex-Comms DNA client in March when it won Moet Hennessy Diageo Singapore.

The agency is led by directors, Marie Choo and Esther Tan.