Bang indulges in Dumex

Singapore - Baby food manufacturer Dumex has appointed TNBT's Bang PR to undertake all PR and media communications for the company's range of milk products, including Dumex All-In-One and Mamil Gold.

"We have come up with several exciting marketing PR strategies that will help Dumex build industry partnerships which include a Corporate Social Responsibility programme," Koh Juat Muay, MD for Bang PR, said.

The focus of the PR campaign will include the launch of new products, highlighting key new ingredients and new innovative packaging of Dumex's range of nutritional powdered milk products for infants and children. It will run from May till October this year.